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标题: [国际新闻] “耶稣喝可乐” 可口可乐公司表不满 [打印本页]

作者: 日月光    时间: 2007-4-6 13:15     标题: “耶稣喝可乐” 可口可乐公司表不满

意大利一部宗教电影出现耶稣基督喝罐装可乐的情节和画面,梵蒂冈教廷看了并没意见,反倒引起了可口可乐公司不满。: q% P, \% |3 q% Y+ |

2 M+ |; s) w$ O5 I* n! g  这部名叫“距耶路撒冷七公里”的影片将于本周五耶稣受难日当天在意大利上映。电影以虚构手法讲述耶稣基督于21世纪在中东传教和生活的情况,传教期间,他在沙漠遇上男主角福特,还喝了罐装可口可乐。
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% C5 j! h1 L! t. z+ e; [  意大利可口乐公司看到影片后,去函投诉,指不能接受电影公司未经授权使用其旗下品牌。
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  但该电影导演马拉蓬蒂说,这部电影在梵蒂冈上映时颇获好评,耶稣喝可乐一幕亦没引起教廷反感,并说电影凸显了耶稣是历来最伟大的传道人,可口可乐公司的反应让他难以理解。

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" M1 {# w& d$ {" W6 `! }7 R, \  p4 |Jesus could turn water into wine, but he certainly didn't drink Coca-Cola.
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At least according to Coca-Cola Italia, a division of the soda-maker that has moved to stop an Italian filmmaker from releasing a modern-day version of the life of Christ that features Jesus polishing off a can of Coke, the Times of London reports.
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In Claudio Malaponti's "Seven Kilometers From Jerusalem," Jesus drinks the soft drink during a dusty Jeep ride through the desert., u! W( {5 E" t$ X5 G. `( T7 h

( G' d- H3 h& S, Q3 m5 m+ g" @1 p9 gCoca-Cola Italia wants the scene to be cut before the film's Friday release. It's a demand the filmmaker thinks is ridiculous.1 D& w$ D& D2 M

9 b. ?2 x6 S, `4 r/ F* k! R1 ^" s“The Pope did not object to the Coca-Cola scene," Malaponti said. "It is a coherent part of a film in which Jesus is portrayed as the greatest communicator of all time. This is a profoundly religious film.”
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5 J4 C5 z1 O, ~4 I* Q! d; yBut company officials are adamant that the scene portrays the soda-maker in a negative light. "We are not interested in this kind of product placement," a spokeswoman for the company told the paper.




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