意大利一部宗教电影出现耶稣基督喝罐装可乐的情节和画面，梵蒂冈教廷看了并没意见，反倒引起了可口可乐公司不满。 6 G7 f- J( A6 a; J0 x5 v( ?! e! S
这部名叫“距耶路撒冷七公里”的影片将于本周五耶稣受难日当天在意大利上映。电影以虚构手法讲述耶稣基督于21世纪在中东传教和生活的情况，传教期间，他在沙漠遇上男主角福特，还喝了罐装可口可乐。 3 s$ E0 L! Y M2 K4 x5 r8 ^3 e+ l+ O& z8 t+ c* d5 n
意大利可口乐公司看到影片后，去函投诉，指不能接受电影公司未经授权使用其旗下品牌。 : G# C. Q4 I8 B/ C& j2 y8 _! Z, a* ^6 h( \ p; V
但该电影导演马拉蓬蒂说，这部电影在梵蒂冈上映时颇获好评，耶稣喝可乐一幕亦没引起教廷反感，并说电影凸显了耶稣是历来最伟大的传道人，可口可乐公司的反应让他难以理解。 . r! E: H3 e* q" u ; k% \# l+ y# k+ W/ yJesus could turn water into wine, but he certainly didn't drink Coca-Cola.. d2 a0 Y4 ^. B7 o/ `! Z
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At least according to Coca-Cola Italia, a division of the soda-maker that has moved to stop an Italian filmmaker from releasing a modern-day version of the life of Christ that features Jesus polishing off a can of Coke, the Times of London reports. , _7 A% y# E$ Z2 f' E4 K 7 @2 \3 w, o( d: _1 U/ i3 zIn Claudio Malaponti's "Seven Kilometers From Jerusalem," Jesus drinks the soft drink during a dusty Jeep ride through the desert. 5 H4 Q' e, ~4 R3 I9 _- D, _ $ s& Y; R/ u' s9 OCoca-Cola Italia wants the scene to be cut before the film's Friday release. It's a demand the filmmaker thinks is ridiculous. - H! V0 y9 ?+ h r* `) x6 |) ?7 p
“The Pope did not object to the Coca-Cola scene," Malaponti said. "It is a coherent part of a film in which Jesus is portrayed as the greatest communicator of all time. This is a profoundly religious film.” * ^! O# }" M9 d! j5 ]0 C: E ' \! X$ N, U3 w5 B! bBut company officials are adamant that the scene portrays the soda-maker in a negative light. "We are not interested in this kind of product placement," a spokeswoman for the company told the paper.
