意大利一部宗教电影出现耶稣基督喝罐装可乐的情节和画面，梵蒂冈教廷看了并没意见，反倒引起了可口可乐公司不满。 7 O6 n2 `& B8 y, f) W1 d, V3 Y$ V4 ^6 g* N& P& r
这部名叫“距耶路撒冷七公里”的影片将于本周五耶稣受难日当天在意大利上映。电影以虚构手法讲述耶稣基督于21世纪在中东传教和生活的情况，传教期间，他在沙漠遇上男主角福特，还喝了罐装可口可乐。0 J7 |7 U* T# ^/ N* ^, b! _# N) h
4 G+ v' f# H1 h6 H+ _0 b" x$ }2 k+ Y 意大利可口乐公司看到影片后，去函投诉，指不能接受电影公司未经授权使用其旗下品牌。% R- c3 P3 e$ d. {: ^0 L
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但该电影导演马拉蓬蒂说，这部电影在梵蒂冈上映时颇获好评，耶稣喝可乐一幕亦没引起教廷反感，并说电影凸显了耶稣是历来最伟大的传道人，可口可乐公司的反应让他难以理解。0 b0 w' T x+ x, r; T5 J! w' c% A
- @: T4 f3 q% y9 @7 |, y# kJesus could turn water into wine, but he certainly didn't drink Coca-Cola. 9 @5 H% t9 E0 X* a; w7 |2 @7 g2 [* |
At least according to Coca-Cola Italia, a division of the soda-maker that has moved to stop an Italian filmmaker from releasing a modern-day version of the life of Christ that features Jesus polishing off a can of Coke, the Times of London reports. * g# Q$ A, c6 B1 ]; ^ 9 V# R9 w1 I; J5 m n' c3 ~In Claudio Malaponti's "Seven Kilometers From Jerusalem," Jesus drinks the soft drink during a dusty Jeep ride through the desert. . `8 o% j1 n. n: n8 e* P* A5 X& \/ N* W; [
Coca-Cola Italia wants the scene to be cut before the film's Friday release. It's a demand the filmmaker thinks is ridiculous.$ O$ T |9 p: e( F% o( j* c7 [- L; \
4 c i, d7 Y. H n: l1 G$ K5 M“The Pope did not object to the Coca-Cola scene," Malaponti said. "It is a coherent part of a film in which Jesus is portrayed as the greatest communicator of all time. This is a profoundly religious film.”3 \2 N! C6 n( g$ S5 [! q
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But company officials are adamant that the scene portrays the soda-maker in a negative light. "We are not interested in this kind of product placement," a spokeswoman for the company told the paper.
