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标题: [国际新闻] “耶稣喝可乐” 可口可乐公司表不满 [打印本页]

作者: 日月光    时间: 2007-4-6 13:15     标题: “耶稣喝可乐” 可口可乐公司表不满

意大利一部宗教电影出现耶稣基督喝罐装可乐的情节和画面,梵蒂冈教廷看了并没意见,反倒引起了可口可乐公司不满。- x& ~8 O0 Y4 ]. l
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  这部名叫“距耶路撒冷七公里”的影片将于本周五耶稣受难日当天在意大利上映。电影以虚构手法讲述耶稣基督于21世纪在中东传教和生活的情况,传教期间,他在沙漠遇上男主角福特,还喝了罐装可口可乐。8 s/ @8 K$ _! Q- L5 \

% K2 Q: l% [6 T  意大利可口乐公司看到影片后,去函投诉,指不能接受电影公司未经授权使用其旗下品牌。
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  R  I, V% v$ ^) ^  但该电影导演马拉蓬蒂说,这部电影在梵蒂冈上映时颇获好评,耶稣喝可乐一幕亦没引起教廷反感,并说电影凸显了耶稣是历来最伟大的传道人,可口可乐公司的反应让他难以理解。

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3 y7 w* w' @$ P1 T3 B  e  r2 x! XJesus could turn water into wine, but he certainly didn't drink Coca-Cola.1 `) |  `9 u8 z  B* R6 g+ v
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At least according to Coca-Cola Italia, a division of the soda-maker that has moved to stop an Italian filmmaker from releasing a modern-day version of the life of Christ that features Jesus polishing off a can of Coke, the Times of London reports.
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" h4 j/ T* F0 p4 YIn Claudio Malaponti's "Seven Kilometers From Jerusalem," Jesus drinks the soft drink during a dusty Jeep ride through the desert.) k1 F  w  [: s% w6 I
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Coca-Cola Italia wants the scene to be cut before the film's Friday release. It's a demand the filmmaker thinks is ridiculous.+ r+ m( _( k/ N2 r* D
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“The Pope did not object to the Coca-Cola scene," Malaponti said. "It is a coherent part of a film in which Jesus is portrayed as the greatest communicator of all time. This is a profoundly religious film.”
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# Y- r' t8 ]8 r( n: G5 @But company officials are adamant that the scene portrays the soda-maker in a negative light. "We are not interested in this kind of product placement," a spokeswoman for the company told the paper.




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