意大利一部宗教电影出现耶稣基督喝罐装可乐的情节和画面，梵蒂冈教廷看了并没意见，反倒引起了可口可乐公司不满。 / ]6 Z" r8 w. ^8 ?/ w% a% e6 P) i4 A" t. E8 \
这部名叫“距耶路撒冷七公里”的影片将于本周五耶稣受难日当天在意大利上映。电影以虚构手法讲述耶稣基督于21世纪在中东传教和生活的情况，传教期间，他在沙漠遇上男主角福特，还喝了罐装可口可乐。- `* W1 m! h! g) x4 e# p) c" X# M
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意大利可口乐公司看到影片后，去函投诉，指不能接受电影公司未经授权使用其旗下品牌。 `2 x2 b8 p$ v
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但该电影导演马拉蓬蒂说，这部电影在梵蒂冈上映时颇获好评，耶稣喝可乐一幕亦没引起教廷反感，并说电影凸显了耶稣是历来最伟大的传道人，可口可乐公司的反应让他难以理解。 5 C, f- u2 E- u) \$ O. L1 p# ` j1 L8 o
Jesus could turn water into wine, but he certainly didn't drink Coca-Cola. 4 U' e( n" A/ K& o' C) ?' y* X0 W8 J- v7 g9 T9 z* ^' k) n. T
At least according to Coca-Cola Italia, a division of the soda-maker that has moved to stop an Italian filmmaker from releasing a modern-day version of the life of Christ that features Jesus polishing off a can of Coke, the Times of London reports. ( G( M. i( ]2 G & N5 G0 Y0 y/ }9 iIn Claudio Malaponti's "Seven Kilometers From Jerusalem," Jesus drinks the soft drink during a dusty Jeep ride through the desert.& g! o7 |5 d# M8 g( ]
7 v4 M9 D) J( W( b: _! ~Coca-Cola Italia wants the scene to be cut before the film's Friday release. It's a demand the filmmaker thinks is ridiculous. 0 H- e, C9 S( d& F7 z$ v L( r4 f; Y, f3 R
“The Pope did not object to the Coca-Cola scene," Malaponti said. "It is a coherent part of a film in which Jesus is portrayed as the greatest communicator of all time. This is a profoundly religious film.”5 A/ _9 @5 w$ W0 p, W4 a
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But company officials are adamant that the scene portrays the soda-maker in a negative light. "We are not interested in this kind of product placement," a spokeswoman for the company told the paper.
