意大利一部宗教电影出现耶稣基督喝罐装可乐的情节和画面,梵蒂冈教廷看了并没意见,反倒引起了可口可乐公司不满。 ( k+ q2 _5 s! K9 O* h* A) R2 b3 f# y& U( D0 C: U
这部名叫“距耶路撒冷七公里”的影片将于本周五耶稣受难日当天在意大利上映。电影以虚构手法讲述耶稣基督于21世纪在中东传教和生活的情况,传教期间,他在沙漠遇上男主角福特,还喝了罐装可口可乐。% ~* R. t' c1 _. @: [' T* M* G
% W' |" X) h0 }1 s+ w5 d* S 意大利可口乐公司看到影片后,去函投诉,指不能接受电影公司未经授权使用其旗下品牌。* C: v9 S. u" B- e$ c, o5 X
" R! Z+ b0 @5 b8 X 但该电影导演马拉蓬蒂说,这部电影在梵蒂冈上映时颇获好评,耶稣喝可乐一幕亦没引起教廷反感,并说电影凸显了耶稣是历来最伟大的传道人,可口可乐公司的反应让他难以理解。+ K4 R- t W' { o! m3 G8 v+ i
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Jesus could turn water into wine, but he certainly didn't drink Coca-Cola. " H R* S& N5 S( ^1 Z3 i* m7 Z& v. |. P3 M
At least according to Coca-Cola Italia, a division of the soda-maker that has moved to stop an Italian filmmaker from releasing a modern-day version of the life of Christ that features Jesus polishing off a can of Coke, the Times of London reports. - o3 A9 Z8 P' b : @! I, x0 h6 @! ^7 j* {In Claudio Malaponti's "Seven Kilometers From Jerusalem," Jesus drinks the soft drink during a dusty Jeep ride through the desert. $ P% E6 K# }: q: |) r/ w' m6 Q2 J% z; l' Y0 `3 T
Coca-Cola Italia wants the scene to be cut before the film's Friday release. It's a demand the filmmaker thinks is ridiculous. # F$ W& j+ P6 J, B9 _3 u6 ^ H+ D1 S K' y
“The Pope did not object to the Coca-Cola scene," Malaponti said. "It is a coherent part of a film in which Jesus is portrayed as the greatest communicator of all time. This is a profoundly religious film.” ; t: r5 k$ h* x9 `& V6 ^9 E$ q; m' N$ J8 }, R. q
But company officials are adamant that the scene portrays the soda-maker in a negative light. "We are not interested in this kind of product placement," a spokeswoman for the company told the paper.