意大利一部宗教电影出现耶稣基督喝罐装可乐的情节和画面，梵蒂冈教廷看了并没意见，反倒引起了可口可乐公司不满。/ p5 j0 p( b! g1 w% i8 x( X
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这部名叫“距耶路撒冷七公里”的影片将于本周五耶稣受难日当天在意大利上映。电影以虚构手法讲述耶稣基督于21世纪在中东传教和生活的情况，传教期间，他在沙漠遇上男主角福特，还喝了罐装可口可乐。 - f% H/ ]6 }( p/ K1 k/ |9 D0 z+ {! U2 x3 D. g1 P: g* B# R" ^( I
意大利可口乐公司看到影片后，去函投诉，指不能接受电影公司未经授权使用其旗下品牌。 1 [% D' v3 i% e: V+ |3 D/ d4 d8 }$ l0 `; w
但该电影导演马拉蓬蒂说，这部电影在梵蒂冈上映时颇获好评，耶稣喝可乐一幕亦没引起教廷反感，并说电影凸显了耶稣是历来最伟大的传道人，可口可乐公司的反应让他难以理解。 6 }1 F- h D+ h% g' d7 ]! r 1 }5 C# C' t# [Jesus could turn water into wine, but he certainly didn't drink Coca-Cola. 4 m, h& N& m* M; K ' \* o# l: H z1 ]At least according to Coca-Cola Italia, a division of the soda-maker that has moved to stop an Italian filmmaker from releasing a modern-day version of the life of Christ that features Jesus polishing off a can of Coke, the Times of London reports.) T- ~* G1 X- y" n5 t+ ^. f: ?) @6 c
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In Claudio Malaponti's "Seven Kilometers From Jerusalem," Jesus drinks the soft drink during a dusty Jeep ride through the desert.0 g3 L5 g0 Z6 ?1 K1 S8 W
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Coca-Cola Italia wants the scene to be cut before the film's Friday release. It's a demand the filmmaker thinks is ridiculous. " F3 ^4 @& r7 M# w6 ?; L1 k: E& t: h/ p( ~) x
“The Pope did not object to the Coca-Cola scene," Malaponti said. "It is a coherent part of a film in which Jesus is portrayed as the greatest communicator of all time. This is a profoundly religious film.”* i' N3 W! o+ O/ X+ h1 V
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But company officials are adamant that the scene portrays the soda-maker in a negative light. "We are not interested in this kind of product placement," a spokeswoman for the company told the paper.
