意大利一部宗教电影出现耶稣基督喝罐装可乐的情节和画面，梵蒂冈教廷看了并没意见，反倒引起了可口可乐公司不满。4 [& `$ n* f5 q- z
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这部名叫“距耶路撒冷七公里”的影片将于本周五耶稣受难日当天在意大利上映。电影以虚构手法讲述耶稣基督于21世纪在中东传教和生活的情况，传教期间，他在沙漠遇上男主角福特，还喝了罐装可口可乐。% V# m" y1 j2 o& p) a, c
- i5 F% ]+ ~5 P- |3 t 意大利可口乐公司看到影片后，去函投诉，指不能接受电影公司未经授权使用其旗下品牌。 2 U/ H" X( V9 D. W$ H2 a* s2 p5 ` W3 O
但该电影导演马拉蓬蒂说，这部电影在梵蒂冈上映时颇获好评，耶稣喝可乐一幕亦没引起教廷反感，并说电影凸显了耶稣是历来最伟大的传道人，可口可乐公司的反应让他难以理解。 & }, O! y+ T& s5 B& e& V" |, u 3 E# ]9 ~4 ^3 xJesus could turn water into wine, but he certainly didn't drink Coca-Cola.$ x; J; a) m# o/ F( @
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At least according to Coca-Cola Italia, a division of the soda-maker that has moved to stop an Italian filmmaker from releasing a modern-day version of the life of Christ that features Jesus polishing off a can of Coke, the Times of London reports. 0 o+ g% ^8 S6 x' Y' V* D7 H2 E+ s : {8 q6 o1 S5 i7 Z( S; bIn Claudio Malaponti's "Seven Kilometers From Jerusalem," Jesus drinks the soft drink during a dusty Jeep ride through the desert. # E x2 }' S' ?1 x1 D- @( D% q6 b1 N, d# m& G( ~
Coca-Cola Italia wants the scene to be cut before the film's Friday release. It's a demand the filmmaker thinks is ridiculous.. W+ b3 @3 O- k
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“The Pope did not object to the Coca-Cola scene," Malaponti said. "It is a coherent part of a film in which Jesus is portrayed as the greatest communicator of all time. This is a profoundly religious film.”" G9 e! ]- O, Q! `) d& i
& v# C5 N4 U+ r: mBut company officials are adamant that the scene portrays the soda-maker in a negative light. "We are not interested in this kind of product placement," a spokeswoman for the company told the paper.
