意大利一部宗教电影出现耶稣基督喝罐装可乐的情节和画面，梵蒂冈教廷看了并没意见，反倒引起了可口可乐公司不满。 ' Z W3 d3 X( W8 U6 ^7 @7 ?/ q5 K
这部名叫“距耶路撒冷七公里”的影片将于本周五耶稣受难日当天在意大利上映。电影以虚构手法讲述耶稣基督于21世纪在中东传教和生活的情况，传教期间，他在沙漠遇上男主角福特，还喝了罐装可口可乐。 0 f- c" d3 a# K1 @! d0 K$ ? Y* G4 G# B8 z
意大利可口乐公司看到影片后，去函投诉，指不能接受电影公司未经授权使用其旗下品牌。5 ]( r$ f6 P1 a4 q7 |( w
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但该电影导演马拉蓬蒂说，这部电影在梵蒂冈上映时颇获好评，耶稣喝可乐一幕亦没引起教廷反感，并说电影凸显了耶稣是历来最伟大的传道人，可口可乐公司的反应让他难以理解。 8 w+ `1 W* h6 ?& ]% h; n9 w2 h: w' J7 w0 N
Jesus could turn water into wine, but he certainly didn't drink Coca-Cola. 3 a! ]2 h p0 O4 |, o) [+ i: L9 J& ~9 ?5 y7 E8 X$ C9 @* G, n
At least according to Coca-Cola Italia, a division of the soda-maker that has moved to stop an Italian filmmaker from releasing a modern-day version of the life of Christ that features Jesus polishing off a can of Coke, the Times of London reports.6 Z- {9 ?9 Z! q
2 N7 j5 P' f% J8 n0 | XIn Claudio Malaponti's "Seven Kilometers From Jerusalem," Jesus drinks the soft drink during a dusty Jeep ride through the desert.2 r2 `; L% x' j
# C8 s/ \; X4 rCoca-Cola Italia wants the scene to be cut before the film's Friday release. It's a demand the filmmaker thinks is ridiculous.! `% A1 k. t' \" L! u; Q. e
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“The Pope did not object to the Coca-Cola scene," Malaponti said. "It is a coherent part of a film in which Jesus is portrayed as the greatest communicator of all time. This is a profoundly religious film.” / @3 I" Y$ l) f- n5 X 4 q5 P* z j4 a: Z/ `, c* IBut company officials are adamant that the scene portrays the soda-maker in a negative light. "We are not interested in this kind of product placement," a spokeswoman for the company told the paper.
