意大利一部宗教电影出现耶稣基督喝罐装可乐的情节和画面，梵蒂冈教廷看了并没意见，反倒引起了可口可乐公司不满。* [: W* n( K6 j1 a
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这部名叫“距耶路撒冷七公里”的影片将于本周五耶稣受难日当天在意大利上映。电影以虚构手法讲述耶稣基督于21世纪在中东传教和生活的情况，传教期间，他在沙漠遇上男主角福特，还喝了罐装可口可乐。 ! z F8 w& G& I! V. m: d7 `1 `$ V2 }0 d9 z0 l# ?
意大利可口乐公司看到影片后，去函投诉，指不能接受电影公司未经授权使用其旗下品牌。8 o& z3 a/ g4 i
6 \. v& J; R$ ?! x7 X: t: W8 z" N3 D 但该电影导演马拉蓬蒂说，这部电影在梵蒂冈上映时颇获好评，耶稣喝可乐一幕亦没引起教廷反感，并说电影凸显了耶稣是历来最伟大的传道人，可口可乐公司的反应让他难以理解。# s Z& f/ P! ?( b* h% {
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Jesus could turn water into wine, but he certainly didn't drink Coca-Cola. $ a8 Z- a8 s4 |0 p* q3 x + H5 @4 P6 U$ B( ~At least according to Coca-Cola Italia, a division of the soda-maker that has moved to stop an Italian filmmaker from releasing a modern-day version of the life of Christ that features Jesus polishing off a can of Coke, the Times of London reports. + R, ?* S$ P8 z0 u1 f. {$ H& c( [* K k8 w- d- d! w
In Claudio Malaponti's "Seven Kilometers From Jerusalem," Jesus drinks the soft drink during a dusty Jeep ride through the desert.' B& u% ^! t) t! q
% b: d; B7 y' L9 Q" wCoca-Cola Italia wants the scene to be cut before the film's Friday release. It's a demand the filmmaker thinks is ridiculous.$ a2 B+ D( ] f, ]
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“The Pope did not object to the Coca-Cola scene," Malaponti said. "It is a coherent part of a film in which Jesus is portrayed as the greatest communicator of all time. This is a profoundly religious film.”6 A: i4 X! O1 Y
$ j* W9 ` w# F$ h' ZBut company officials are adamant that the scene portrays the soda-maker in a negative light. "We are not interested in this kind of product placement," a spokeswoman for the company told the paper.
