意大利一部宗教电影出现耶稣基督喝罐装可乐的情节和画面,梵蒂冈教廷看了并没意见,反倒引起了可口可乐公司不满。 y4 Y8 z, H6 u# l- t" R
8 m Y1 t1 k$ }$ ^; z 这部名叫“距耶路撒冷七公里”的影片将于本周五耶稣受难日当天在意大利上映。电影以虚构手法讲述耶稣基督于21世纪在中东传教和生活的情况,传教期间,他在沙漠遇上男主角福特,还喝了罐装可口可乐。 " b$ l6 R1 Y' c, t C$ s/ ?+ c/ e9 E. P 意大利可口乐公司看到影片后,去函投诉,指不能接受电影公司未经授权使用其旗下品牌。: |) ]1 ^0 \* y# f! w
% i9 q9 `* X# Z% p( j+ f7 ?; l0 O 但该电影导演马拉蓬蒂说,这部电影在梵蒂冈上映时颇获好评,耶稣喝可乐一幕亦没引起教廷反感,并说电影凸显了耶稣是历来最伟大的传道人,可口可乐公司的反应让他难以理解。 ) d3 y8 f0 G! a+ e8 q* w: K: c: R% {: u0 Q: x
Jesus could turn water into wine, but he certainly didn't drink Coca-Cola.8 }4 X/ v+ _; l
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At least according to Coca-Cola Italia, a division of the soda-maker that has moved to stop an Italian filmmaker from releasing a modern-day version of the life of Christ that features Jesus polishing off a can of Coke, the Times of London reports. 6 {8 @( M6 D5 C; }# o & q0 Z5 |, S% Y* v+ S- j& eIn Claudio Malaponti's "Seven Kilometers From Jerusalem," Jesus drinks the soft drink during a dusty Jeep ride through the desert. ' `8 w9 v( w2 m6 b G$ P- w1 D- ?' m' \) L6 R! u1 ~9 b
Coca-Cola Italia wants the scene to be cut before the film's Friday release. It's a demand the filmmaker thinks is ridiculous.# V4 W, D2 N. m6 p0 V, E
' m a% ?8 Z- {+ b8 u4 D“The Pope did not object to the Coca-Cola scene," Malaponti said. "It is a coherent part of a film in which Jesus is portrayed as the greatest communicator of all time. This is a profoundly religious film.” # q$ o4 F' r. h8 F3 A }- b5 Q; K! s8 s
But company officials are adamant that the scene portrays the soda-maker in a negative light. "We are not interested in this kind of product placement," a spokeswoman for the company told the paper.