意大利一部宗教电影出现耶稣基督喝罐装可乐的情节和画面，梵蒂冈教廷看了并没意见，反倒引起了可口可乐公司不满。3 g; i7 @% A B$ C) U# p& @4 B
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这部名叫“距耶路撒冷七公里”的影片将于本周五耶稣受难日当天在意大利上映。电影以虚构手法讲述耶稣基督于21世纪在中东传教和生活的情况，传教期间，他在沙漠遇上男主角福特，还喝了罐装可口可乐。 / Z4 R- i3 j9 k( o4 c- Z- { 6 ~# q- m; Q( @* J) }7 }5 q1 P 意大利可口乐公司看到影片后，去函投诉，指不能接受电影公司未经授权使用其旗下品牌。 6 h" }# c" V. ~8 x; I4 j/ }% S0 q3 m9 d
但该电影导演马拉蓬蒂说，这部电影在梵蒂冈上映时颇获好评，耶稣喝可乐一幕亦没引起教廷反感，并说电影凸显了耶稣是历来最伟大的传道人，可口可乐公司的反应让他难以理解。2 _* k: G6 b. P( v
4 A% O) c6 b1 T8 H1 h. FJesus could turn water into wine, but he certainly didn't drink Coca-Cola.* A: x0 K- t3 [& q: o' f
* ~% i( F; ^/ f1 _! \$ q' g6 G- JAt least according to Coca-Cola Italia, a division of the soda-maker that has moved to stop an Italian filmmaker from releasing a modern-day version of the life of Christ that features Jesus polishing off a can of Coke, the Times of London reports. ' W/ z, Y) N4 I1 \ . M# d* Y7 p$ R5 q* oIn Claudio Malaponti's "Seven Kilometers From Jerusalem," Jesus drinks the soft drink during a dusty Jeep ride through the desert.: j& ^5 W6 c- \( u6 P, f
, ]* ?$ ~0 n% n; `* R& NCoca-Cola Italia wants the scene to be cut before the film's Friday release. It's a demand the filmmaker thinks is ridiculous. $ E6 l0 h' x/ L' n6 s" C) z, v t4 B
“The Pope did not object to the Coca-Cola scene," Malaponti said. "It is a coherent part of a film in which Jesus is portrayed as the greatest communicator of all time. This is a profoundly religious film.” ( M6 Y6 s5 q2 j% Q4 R* {2 C% w" _6 O8 n! T/ I
But company officials are adamant that the scene portrays the soda-maker in a negative light. "We are not interested in this kind of product placement," a spokeswoman for the company told the paper.
