意大利一部宗教电影出现耶稣基督喝罐装可乐的情节和画面，梵蒂冈教廷看了并没意见，反倒引起了可口可乐公司不满。! H- M% s2 _, U+ a+ @
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这部名叫“距耶路撒冷七公里”的影片将于本周五耶稣受难日当天在意大利上映。电影以虚构手法讲述耶稣基督于21世纪在中东传教和生活的情况，传教期间，他在沙漠遇上男主角福特，还喝了罐装可口可乐。4 \, j% ]2 b o) w1 p8 v F8 K
. B! B8 d6 U* H. j i$ a/ B 意大利可口乐公司看到影片后，去函投诉，指不能接受电影公司未经授权使用其旗下品牌。 1 F1 v7 Q/ G9 Z, G1 O" F9 E1 u$ u* p3 ^: K: q
但该电影导演马拉蓬蒂说，这部电影在梵蒂冈上映时颇获好评，耶稣喝可乐一幕亦没引起教廷反感，并说电影凸显了耶稣是历来最伟大的传道人，可口可乐公司的反应让他难以理解。 , h% M$ B N: m& W ' w" ^* v- X, u4 z+ r* pJesus could turn water into wine, but he certainly didn't drink Coca-Cola.' S" {6 P% Q9 I. |+ l7 a) m
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At least according to Coca-Cola Italia, a division of the soda-maker that has moved to stop an Italian filmmaker from releasing a modern-day version of the life of Christ that features Jesus polishing off a can of Coke, the Times of London reports.* X! R+ W- \2 }" |. i. Y9 M( W
- u# B! j( y1 T. Z- V5 ]In Claudio Malaponti's "Seven Kilometers From Jerusalem," Jesus drinks the soft drink during a dusty Jeep ride through the desert./ a$ v3 \7 ~2 _$ |
& z8 l2 r/ E( q8 K+ f3 \0 t/ GCoca-Cola Italia wants the scene to be cut before the film's Friday release. It's a demand the filmmaker thinks is ridiculous. ( V- P/ a' j' h2 k ! a8 m5 ~) ^9 ^! E& e( f“The Pope did not object to the Coca-Cola scene," Malaponti said. "It is a coherent part of a film in which Jesus is portrayed as the greatest communicator of all time. This is a profoundly religious film.” # _/ P! C# l4 W , N0 Z0 T& A: GBut company officials are adamant that the scene portrays the soda-maker in a negative light. "We are not interested in this kind of product placement," a spokeswoman for the company told the paper.
