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标题: [国际新闻] “耶稣喝可乐” 可口可乐公司表不满 [打印本页]

作者: 日月光    时间: 2007-4-6 13:15     标题: “耶稣喝可乐” 可口可乐公司表不满

意大利一部宗教电影出现耶稣基督喝罐装可乐的情节和画面,梵蒂冈教廷看了并没意见,反倒引起了可口可乐公司不满。4 X( r1 n) m/ y8 x. L/ X, }

' Y3 p+ I0 M- x% ?  这部名叫“距耶路撒冷七公里”的影片将于本周五耶稣受难日当天在意大利上映。电影以虚构手法讲述耶稣基督于21世纪在中东传教和生活的情况,传教期间,他在沙漠遇上男主角福特,还喝了罐装可口可乐。1 s- u+ b: w* k4 C9 Q
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  意大利可口乐公司看到影片后,去函投诉,指不能接受电影公司未经授权使用其旗下品牌。
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  但该电影导演马拉蓬蒂说,这部电影在梵蒂冈上映时颇获好评,耶稣喝可乐一幕亦没引起教廷反感,并说电影凸显了耶稣是历来最伟大的传道人,可口可乐公司的反应让他难以理解。
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$ r3 _- Q2 T* |  k0 L3 K. |1 RJesus could turn water into wine, but he certainly didn't drink Coca-Cola.% C3 G2 g- B; @$ v& ~
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At least according to Coca-Cola Italia, a division of the soda-maker that has moved to stop an Italian filmmaker from releasing a modern-day version of the life of Christ that features Jesus polishing off a can of Coke, the Times of London reports.% R, R% v" K9 {
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In Claudio Malaponti's "Seven Kilometers From Jerusalem," Jesus drinks the soft drink during a dusty Jeep ride through the desert.: S: S" O- ^. h
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Coca-Cola Italia wants the scene to be cut before the film's Friday release. It's a demand the filmmaker thinks is ridiculous.) G/ j6 I# K" t9 A

. {. H& T$ f- z4 J& u4 {“The Pope did not object to the Coca-Cola scene," Malaponti said. "It is a coherent part of a film in which Jesus is portrayed as the greatest communicator of all time. This is a profoundly religious film.”& N0 H- D+ ^( t6 z! X

5 i! U. r. w$ X0 X4 cBut company officials are adamant that the scene portrays the soda-maker in a negative light. "We are not interested in this kind of product placement," a spokeswoman for the company told the paper.




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