意大利一部宗教电影出现耶稣基督喝罐装可乐的情节和画面，梵蒂冈教廷看了并没意见，反倒引起了可口可乐公司不满。 $ y6 C# `, }; | 7 i, P6 j# @/ l* _8 s: ?6 \ 这部名叫“距耶路撒冷七公里”的影片将于本周五耶稣受难日当天在意大利上映。电影以虚构手法讲述耶稣基督于21世纪在中东传教和生活的情况，传教期间，他在沙漠遇上男主角福特，还喝了罐装可口可乐。 P0 e8 Y4 E, [7 k2 C
( B* @* B( A, r' }/ B% D; v, o 意大利可口乐公司看到影片后，去函投诉，指不能接受电影公司未经授权使用其旗下品牌。 : Y6 s! b* w# T2 T$ l5 c7 t' d ' I& z+ T H1 k H. U; K$ D 但该电影导演马拉蓬蒂说，这部电影在梵蒂冈上映时颇获好评，耶稣喝可乐一幕亦没引起教廷反感，并说电影凸显了耶稣是历来最伟大的传道人，可口可乐公司的反应让他难以理解。) K' r, m$ t; f2 Y8 U" J
n9 G( |0 T, V* n# o8 rJesus could turn water into wine, but he certainly didn't drink Coca-Cola. - }0 w E, ]7 _% X, y# E" x% s! r+ p, M
At least according to Coca-Cola Italia, a division of the soda-maker that has moved to stop an Italian filmmaker from releasing a modern-day version of the life of Christ that features Jesus polishing off a can of Coke, the Times of London reports.! {3 d9 E& k" u8 q: Q
2 n: D4 q, Z4 H: c$ @2 b% y5 J ZIn Claudio Malaponti's "Seven Kilometers From Jerusalem," Jesus drinks the soft drink during a dusty Jeep ride through the desert.* a( h2 @3 k/ W, k1 E6 C0 X
$ d" f; x+ q* \ K! c% u5 k, dCoca-Cola Italia wants the scene to be cut before the film's Friday release. It's a demand the filmmaker thinks is ridiculous.- s# J4 R+ S, u: q% ?1 C4 q
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“The Pope did not object to the Coca-Cola scene," Malaponti said. "It is a coherent part of a film in which Jesus is portrayed as the greatest communicator of all time. This is a profoundly religious film.”+ x I! ^* w0 m% V ~8 O% L7 S
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But company officials are adamant that the scene portrays the soda-maker in a negative light. "We are not interested in this kind of product placement," a spokeswoman for the company told the paper.
