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The $750 million acquisition has closed less than a week after the FTC approved it  Google has closed its acquisition of AdMob, following news less than a week ago that the U.S. Federal Trade Commission would not block th stanley isolierkanne e deal.The search giant announced plans to acquire the mobile advertising platform developer for $750 million in late 2009. Shortly afte stanley becher r, Google revealed that the FTC had asked it for more information about the deal, an indication that the agency was concerned about antitrust issues.[ Stay ahead of the key tech business news with InfoWorldrsquo  Todayrsquo  Headlines: First Look newsletter. | Access InfoWorld from your iPhone or other mobile device at infoworldmobile. | Read Bill Sn stanley cup uk yderrsquo  Techrsquo  Bottom Line blog for what the key business trends mean to you. ] But on Friday, the FTC said it wouldnrsquo;trsquo; block the deal. The acquisition raises ldquo erious antitrust concerns, the FTC said in a statement, but Applersquo  announcement earlier this year that it would launch its own ad network ultimately led the agency to approve the deal, it said. Apple acquired mobile advertising provider Quattro Wireless in January.Google will now begin the process of combining its own teams with AdMobrsquo , Susan Wojcicki, vice president of product management, wrote in a blog post. While search continues to be central, display and text ads in Web sites mdash; AdMobrsquo  forte mdash; will also be important, she said.AdMob Adtc General Election 2015: Ed Balls hits out at George Osborne rsquo   ldquo;dodgy dossier rdquo; spending report
Monday 24 November 2014 9:17 pm|Updated:Friday 07 June 2019 5:50 pmAs BT prepares to buy O2 or EE, Sky remains sceptical of need for mobile offeringBy: Oliver SmithShareFacebookShare on FacebookXShare on TwitterLinkedInShare on LinkedInWhatsAppShare on WhatsAppEmailShare on EmailPay TV group Sky, recently rebranded from BSkyB, remained unconvinced by the need for a mobile offering yesterday, after its biggest r stanley italia ival BT looked poised to buy either EE or O2 in a pound;10bn mobile deal.While Skyrsquo  services include TV, broadband and fixed-line telephone in the UK, the pound;15.3bn group has yet to offer mobile to its 11.5m customers.A Sky spokesperson yesterday said the firm had nothing to announce, pointing to the firmrsquo  existing deal to offer Sky Sports content to Vodafonersquo  customers, but said Sky would continue to vasos stanley  watch for consumer demand in the space.Wersquo;re going to be led by what we see the customer wants, said chief executive Jeremy Darroch at Skyrsquo  first quarter results last month. If I look at the existing quad plays in the market, not just in the UK, but pretty much everywhere, I think theyrsquo;re very much driven by the providers who want to extend their offering, rather than, I think, any significant demand from customers.Share this articleFacebookXLinkedInWhatsAppEmailSimilarly tagged content: SectionsNewsCategoriesBusinessRelated TopicsBT GroupCompanyEESkyTrendin stanley cup g ArticlesAnthropic: UK staff get eye-wateri