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Increasing customer acquisition costs are beginning to dig into retailers profits at a time when merchants are struggling on multiple different fronts, facing a continuing labor shortage and supply chain issues that threaten product availability ahead of the holidays.One of the biggest issues is the increasing privacy restrictions for consumers that limit how and where people can be tracked on the internet. Snapchat last week said the changes made in Apples iOS 14 severely impacted the social media companys advertising business as the measurement tool provided by the tech giant  did not scale as we had expected.  The company is now looking into new first-party tools to boost tracking abilities.Read more: Snap Says Its Ad Business Dropped After Apple Changed RulesAnd for retailers, particularly those selling direct-to-consumer  D2C , these changes can be devastating. The Wall Street Journal reported that loose-leaf tea seller Plum Deluxe used to gain a new customer for every $27 spent on Facebook and Instagram ads. That cost is now ten times higher, which has led the company t stanley cup o cut its spending.Melanie Travis, founder and CEO of D2C b kubki stanley rand Andie, told PYMNTS that her company ha stanley usa s seen success in keeping customer acquisition costs down by being  extremely rigorous  in experimenting and optimizing social marketing. For example, she said, Andie tests different ads on different segments of consumers and will often test different landing pages to see what performs best. Facebook and  Dobd How Much Is Google Messing With Search Results
Asto, the U.K.-based mobile app that provides small businesses  SMBs  and entrepreneurs with bookkee stanley hrnek ping solutions, is adding t stanley polska rade finance to its list of offerings. Owned by Spanish banking conglomerate Santander, Asto will integrate invoice financing into its platform, reports聽said on Friday  May 3 . Reports noted that this may signal Santander   entrance into micro-financing in the small business segment.The addition of trade and invoice financing to the app follows Santander   acquisition of invoice and expense management app Albert, which also targeted micro-businesses. The company   technology was integrated into the Asto platform, and the invoice financing feature facilitates funding via Santander, according to reports.A lot of people are struggling with trying to understand and get access to finances that might help them in growing their business, or overcoming certain periods of their business where extra cash would be really handy, said Albert Co-founder Ivo Weevers, who became Asto   chief product and design officer, in an interview with the publication.What we ;re doing now is providing a comprehensive solution where we help  stanley quencher people with their daily tasks around bookkeeping, and understanding where they are financially, but also connecting dots seamlessly with a financial solution, continued Weevers. This is what this new micro-financing solution is all about.Invoices can be issued