[国际新闻] “耶稣喝可乐” 可口可乐公司表不满

日月光

意大利一部宗教电影出现耶稣基督喝罐装可乐的情节和画面，梵蒂冈教廷看了并没意见，反倒引起了可口可乐公司不满。
: R! D, s4 l8 s7 t人在德国 社区- \8 A6 y5 w; N! {# a! Y
　　这部名叫“距耶路撒冷七公里”的影片将于本周五耶稣受难日当天在意大利上映。电影以虚构手法讲述耶稣基督于21世纪在中东传教和生活的情况，传教期间，他在沙漠遇上男主角福特，还喝了罐装可口可乐。
7 I( ?6 X4 t- j
6 ~" I1 S4 k2 X- V4 b　　意大利可口乐公司看到影片后，去函投诉，指不能接受电影公司未经授权使用其旗下品牌。
/ j& h1 q- W3 l( V7 [4 H  F! a$ vrs238848.rs.hosteurope.de  I% q9 @( ?  I* y* g
　　但该电影导演马拉蓬蒂说，这部电影在梵蒂冈上映时颇获好评，耶稣喝可乐一幕亦没引起教廷反感，并说电影凸显了耶稣是历来最伟大的传道人，可口可乐公司的反应让他难以理解。
. L" O) `8 I/ J8 y7 ~: [# F人在德国 社区& Z" \* s$ J' l8 A1 Q' P/ u
Jesus could turn water into wine, but he certainly didn't drink Coca-Cola.
9 r3 K' h& e1 D! a6 g5 w7 V- o/ {
. s$ z2 }, W; f6 Z# D. NAt least according to Coca-Cola Italia, a division of the soda-maker that has moved to stop an Italian filmmaker from releasing a modern-day version of the life of Christ that features Jesus polishing off a can of Coke, the Times of London reports.人在德国 社区; Z& {9 P0 S3 x0 ?
人在德国 社区0 F' B8 L; Q  o
In Claudio Malaponti's "Seven Kilometers From Jerusalem," Jesus drinks the soft drink during a dusty Jeep ride through the desert.rs238848.rs.hosteurope.de+ u* X9 v& R4 S# [" @; _$ q
1 E7 _* |$ J( z+ e
Coca-Cola Italia wants the scene to be cut before the film's Friday release. It's a demand the filmmaker thinks is ridiculous., Y" X0 i' J4 D; A  I  Z# U
rs238848.rs.hosteurope.de6 F8 p' ^4 C  u7 E+ w
“The Pope did not object to the Coca-Cola scene," Malaponti said. "It is a coherent part of a film in which Jesus is portrayed as the greatest communicator of all time. This is a profoundly religious film.”
. P. M6 e- d. M* r& v人在德国 社区
( x+ y9 @: ~( I0 ]+ G+ ^& SBut company officials are adamant that the scene portrays the soda-maker in a negative light. "We are not interested in this kind of product placement," a spokeswoman for the company told the paper.