[国际新闻] “耶稣喝可乐” 可口可乐公司表不满

日月光

意大利一部宗教电影出现耶稣基督喝罐装可乐的情节和画面，梵蒂冈教廷看了并没意见，反倒引起了可口可乐公司不满。
, y; L4 J/ x  y; `rs238848.rs.hosteurope.de
8 l: K" A- y4 h; D% w! J人在德国 社区　　这部名叫“距耶路撒冷七公里”的影片将于本周五耶稣受难日当天在意大利上映。电影以虚构手法讲述耶稣基督于21世纪在中东传教和生活的情况，传教期间，他在沙漠遇上男主角福特，还喝了罐装可口可乐。; T, A, u' l4 U- n2 @1 \# n  [( F% C

, |" {& M. Y4 K4 V* D4 j　　意大利可口乐公司看到影片后，去函投诉，指不能接受电影公司未经授权使用其旗下品牌。( g! t6 ]4 y; A6 \

$ q- I, L. e3 E4 L* G* T　　但该电影导演马拉蓬蒂说，这部电影在梵蒂冈上映时颇获好评，耶稣喝可乐一幕亦没引起教廷反感，并说电影凸显了耶稣是历来最伟大的传道人，可口可乐公司的反应让他难以理解。
0 t* e; I9 U; v2 F" U3 r* U5 s# V; p4 t$ K' r; `
Jesus could turn water into wine, but he certainly didn't drink Coca-Cola.
  Y2 l( ^7 `9 G' e1 B, t3 m
# S# k/ r6 }9 i' qAt least according to Coca-Cola Italia, a division of the soda-maker that has moved to stop an Italian filmmaker from releasing a modern-day version of the life of Christ that features Jesus polishing off a can of Coke, the Times of London reports.
- L! m1 @& ]/ L
3 {/ K4 h4 B" j7 IIn Claudio Malaponti's "Seven Kilometers From Jerusalem," Jesus drinks the soft drink during a dusty Jeep ride through the desert.
2 M& C2 n  i2 ]2 w
. G& F& C* y& k& h& T+ fCoca-Cola Italia wants the scene to be cut before the film's Friday release. It's a demand the filmmaker thinks is ridiculous.) r* E( h. E; c4 b! x; P

* E% g" b$ X  i5 e8 U) P人在德国 社区“The Pope did not object to the Coca-Cola scene," Malaponti said. "It is a coherent part of a film in which Jesus is portrayed as the greatest communicator of all time. This is a profoundly religious film.”
# U! Y6 G+ `4 ]6 x7 T
6 V, f% \0 J& W6 C7 _+ w* z) _: v8 `But company officials are adamant that the scene portrays the soda-maker in a negative light. "We are not interested in this kind of product placement," a spokeswoman for the company told the paper.