[国际新闻] “耶稣喝可乐” 可口可乐公司表不满

日月光

意大利一部宗教电影出现耶稣基督喝罐装可乐的情节和画面，梵蒂冈教廷看了并没意见，反倒引起了可口可乐公司不满。1 s& {$ k- @4 X6 y0 @, ^/ H% |
' w7 `  n$ M6 T  ?( U7 |: }$ _
　　这部名叫“距耶路撒冷七公里”的影片将于本周五耶稣受难日当天在意大利上映。电影以虚构手法讲述耶稣基督于21世纪在中东传教和生活的情况，传教期间，他在沙漠遇上男主角福特，还喝了罐装可口可乐。
0 M9 |/ C! Y" v: Q+ Q, l) d
: E9 n7 C0 f: h8 O( h+ r　　意大利可口乐公司看到影片后，去函投诉，指不能接受电影公司未经授权使用其旗下品牌。
* |" S2 g4 T5 M4 o人在德国 社区; [7 p8 g- n: \; ?" m. r( i8 N
　　但该电影导演马拉蓬蒂说，这部电影在梵蒂冈上映时颇获好评，耶稣喝可乐一幕亦没引起教廷反感，并说电影凸显了耶稣是历来最伟大的传道人，可口可乐公司的反应让他难以理解。; F' ?5 u4 w6 B: w; Y7 x, v
2 O- e1 w- F  W# P( w8 e
Jesus could turn water into wine, but he certainly didn't drink Coca-Cola.; Y7 u9 R, M; H+ H$ B0 v

2 U4 p( U% E$ }6 R9 ^rs238848.rs.hosteurope.deAt least according to Coca-Cola Italia, a division of the soda-maker that has moved to stop an Italian filmmaker from releasing a modern-day version of the life of Christ that features Jesus polishing off a can of Coke, the Times of London reports.人在德国 社区; `. v9 A8 D1 o, h
% t8 D: e% c8 L' n7 R. j  E7 i
In Claudio Malaponti's "Seven Kilometers From Jerusalem," Jesus drinks the soft drink during a dusty Jeep ride through the desert.
; ^, @( b) f; E% U; _& {人在德国 社区# u' j8 F4 f. i4 J
Coca-Cola Italia wants the scene to be cut before the film's Friday release. It's a demand the filmmaker thinks is ridiculous.
/ i1 R" I7 g2 _) Rrs238848.rs.hosteurope.de  }6 T& Q; w0 U5 B( Z8 P& a
“The Pope did not object to the Coca-Cola scene," Malaponti said. "It is a coherent part of a film in which Jesus is portrayed as the greatest communicator of all time. This is a profoundly religious film.”rs238848.rs.hosteurope.de. |& W  M* k  v# [+ s* [0 F% k

4 V( G$ W! n# B' V3 TBut company officials are adamant that the scene portrays the soda-maker in a negative light. "We are not interested in this kind of product placement," a spokeswoman for the company told the paper.