[国际新闻] “耶稣喝可乐” 可口可乐公司表不满

日月光

意大利一部宗教电影出现耶稣基督喝罐装可乐的情节和画面，梵蒂冈教廷看了并没意见，反倒引起了可口可乐公司不满。, ~8 r- G+ j! D( ^* [
8 O8 z& F# U7 o9 H1 y
　　这部名叫“距耶路撒冷七公里”的影片将于本周五耶稣受难日当天在意大利上映。电影以虚构手法讲述耶稣基督于21世纪在中东传教和生活的情况，传教期间，他在沙漠遇上男主角福特，还喝了罐装可口可乐。
  z- f1 G& T" o! x5 @4 c) F7 G人在德国 社区0 H1 V; D, l4 V# i
　　意大利可口乐公司看到影片后，去函投诉，指不能接受电影公司未经授权使用其旗下品牌。: M* H/ Y0 }, f2 E8 p: a; Y

7 \4 F1 J% h4 y3 a' A: M　　但该电影导演马拉蓬蒂说，这部电影在梵蒂冈上映时颇获好评，耶稣喝可乐一幕亦没引起教廷反感，并说电影凸显了耶稣是历来最伟大的传道人，可口可乐公司的反应让他难以理解。  v; Q8 }  h9 ]5 U$ \! R/ x5 k) H
rs238848.rs.hosteurope.de5 Z- o- B" u% B
Jesus could turn water into wine, but he certainly didn't drink Coca-Cola.
3 \/ r9 A4 O  d* W! L2 J* j+ o+ \
" W( P$ G; U. k/ G/ XAt least according to Coca-Cola Italia, a division of the soda-maker that has moved to stop an Italian filmmaker from releasing a modern-day version of the life of Christ that features Jesus polishing off a can of Coke, the Times of London reports.% i2 h2 l0 m# m: c

$ \+ E+ y* t# q5 i0 A! z) O6 Grs238848.rs.hosteurope.deIn Claudio Malaponti's "Seven Kilometers From Jerusalem," Jesus drinks the soft drink during a dusty Jeep ride through the desert.; r! O5 b) e. X1 f* w
; {7 }) I& S# d4 a
Coca-Cola Italia wants the scene to be cut before the film's Friday release. It's a demand the filmmaker thinks is ridiculous.* m5 ]6 |% I" c
人在德国 社区5 D  i4 a* h, `
“The Pope did not object to the Coca-Cola scene," Malaponti said. "It is a coherent part of a film in which Jesus is portrayed as the greatest communicator of all time. This is a profoundly religious film.”
/ {; p8 q0 @0 Vrs238848.rs.hosteurope.de, h6 `8 I5 p* Z" K0 J
But company officials are adamant that the scene portrays the soda-maker in a negative light. "We are not interested in this kind of product placement," a spokeswoman for the company told the paper.