[国际新闻] “耶稣喝可乐” 可口可乐公司表不满

日月光

意大利一部宗教电影出现耶稣基督喝罐装可乐的情节和画面，梵蒂冈教廷看了并没意见，反倒引起了可口可乐公司不满。
  v" t! N- x/ _0 E7 I
* P  G- u) c* a) V　　这部名叫“距耶路撒冷七公里”的影片将于本周五耶稣受难日当天在意大利上映。电影以虚构手法讲述耶稣基督于21世纪在中东传教和生活的情况，传教期间，他在沙漠遇上男主角福特，还喝了罐装可口可乐。人在德国 社区3 Q8 Z3 L4 c8 O$ W5 e

7 z7 l+ B9 Y3 k8 \7 _' h5 C　　意大利可口乐公司看到影片后，去函投诉，指不能接受电影公司未经授权使用其旗下品牌。
" d( _! i: x$ M3 T( f. p人在德国 社区
' z4 b; b( }% E$ T　　但该电影导演马拉蓬蒂说，这部电影在梵蒂冈上映时颇获好评，耶稣喝可乐一幕亦没引起教廷反感，并说电影凸显了耶稣是历来最伟大的传道人，可口可乐公司的反应让他难以理解。9 x  {* E1 }/ a! B7 W/ }& ^7 f
人在德国 社区- t6 a: e3 c" H! I
Jesus could turn water into wine, but he certainly didn't drink Coca-Cola.: s& n# j  Y, A7 y5 j2 m

# c1 V' d( {9 B: K人在德国 社区At least according to Coca-Cola Italia, a division of the soda-maker that has moved to stop an Italian filmmaker from releasing a modern-day version of the life of Christ that features Jesus polishing off a can of Coke, the Times of London reports." H# R2 c; n# m2 [& i. A
人在德国 社区3 Q$ A/ v1 U5 ~; N
In Claudio Malaponti's "Seven Kilometers From Jerusalem," Jesus drinks the soft drink during a dusty Jeep ride through the desert.
( T0 a7 _1 p4 f3 [& x- r" u, W' o% G5 x$ B) y. B. t5 ^8 V
Coca-Cola Italia wants the scene to be cut before the film's Friday release. It's a demand the filmmaker thinks is ridiculous.
5 H2 L9 z8 ]* O5 q, l. z0 crs238848.rs.hosteurope.de
( t% M" e, j/ a  \/ j, e* [人在德国 社区“The Pope did not object to the Coca-Cola scene," Malaponti said. "It is a coherent part of a film in which Jesus is portrayed as the greatest communicator of all time. This is a profoundly religious film.”$ d  t. i- [/ E4 z% D

$ n8 a/ C& r( B$ E" O0 }4 n/ WBut company officials are adamant that the scene portrays the soda-maker in a negative light. "We are not interested in this kind of product placement," a spokeswoman for the company told the paper.