[国际新闻] “耶稣喝可乐” 可口可乐公司表不满

日月光

意大利一部宗教电影出现耶稣基督喝罐装可乐的情节和画面，梵蒂冈教廷看了并没意见，反倒引起了可口可乐公司不满。7 C, r4 h4 ~6 y6 r  P: R
rs238848.rs.hosteurope.de& H: K$ [" f* z0 B0 r
　　这部名叫“距耶路撒冷七公里”的影片将于本周五耶稣受难日当天在意大利上映。电影以虚构手法讲述耶稣基督于21世纪在中东传教和生活的情况，传教期间，他在沙漠遇上男主角福特，还喝了罐装可口可乐。2 J/ W) s; J2 f
3 l' n1 n# d' y! {  ~
　　意大利可口乐公司看到影片后，去函投诉，指不能接受电影公司未经授权使用其旗下品牌。2 e% B9 J% u2 f6 ~; ~& O- R1 ]
9 g" D/ N$ ^) T0 I$ C
　　但该电影导演马拉蓬蒂说，这部电影在梵蒂冈上映时颇获好评，耶稣喝可乐一幕亦没引起教廷反感，并说电影凸显了耶稣是历来最伟大的传道人，可口可乐公司的反应让他难以理解。
8 T+ @; U1 W3 B$ g9 b+ B
7 @) B, V3 q2 V: X; J0 n9 FJesus could turn water into wine, but he certainly didn't drink Coca-Cola.
( R0 v3 e% ~( `7 C: }$ A1 G! i, `- K) Q% {6 f4 N
At least according to Coca-Cola Italia, a division of the soda-maker that has moved to stop an Italian filmmaker from releasing a modern-day version of the life of Christ that features Jesus polishing off a can of Coke, the Times of London reports.( w* P4 g0 |6 |
) L1 O& f4 \! M' w6 D
In Claudio Malaponti's "Seven Kilometers From Jerusalem," Jesus drinks the soft drink during a dusty Jeep ride through the desert.. ~, w) ^& E/ N9 r, }
" h4 W% A' G; ]
Coca-Cola Italia wants the scene to be cut before the film's Friday release. It's a demand the filmmaker thinks is ridiculous.rs238848.rs.hosteurope.de) U9 A" I% T8 @/ }4 h' W$ R
人在德国 社区% m8 W) h1 d3 a# Z9 j3 n: T& [% K9 |0 l
“The Pope did not object to the Coca-Cola scene," Malaponti said. "It is a coherent part of a film in which Jesus is portrayed as the greatest communicator of all time. This is a profoundly religious film.”+ U( u3 N$ l9 {+ b+ ]( E: R
! ?' T$ A* i3 O/ d8 ?; ^, b
But company officials are adamant that the scene portrays the soda-maker in a negative light. "We are not interested in this kind of product placement," a spokeswoman for the company told the paper.