[国际新闻] “耶稣喝可乐” 可口可乐公司表不满

日月光

意大利一部宗教电影出现耶稣基督喝罐装可乐的情节和画面，梵蒂冈教廷看了并没意见，反倒引起了可口可乐公司不满。$ Y# _- H6 l2 R' Y
: j+ x2 I# r# T+ i- ?8 c
　　这部名叫“距耶路撒冷七公里”的影片将于本周五耶稣受难日当天在意大利上映。电影以虚构手法讲述耶稣基督于21世纪在中东传教和生活的情况，传教期间，他在沙漠遇上男主角福特，还喝了罐装可口可乐。
, [! }. D* {! j6 h/ ?( c人在德国 社区$ S8 m$ ^1 J6 b+ ^) v
　　意大利可口乐公司看到影片后，去函投诉，指不能接受电影公司未经授权使用其旗下品牌。
% X- {, S; K+ m# u
/ x$ X) n2 O2 P7 z$ R; M' f' |　　但该电影导演马拉蓬蒂说，这部电影在梵蒂冈上映时颇获好评，耶稣喝可乐一幕亦没引起教廷反感，并说电影凸显了耶稣是历来最伟大的传道人，可口可乐公司的反应让他难以理解。
* O7 o( Y( ?! U2 x3 k, yrs238848.rs.hosteurope.de
7 f' m" `! ^! U- t; W, s" i5 R; n2 G0 QJesus could turn water into wine, but he certainly didn't drink Coca-Cola.- V; n7 s3 \0 M+ o2 C
: g7 Q5 l! }4 D, r
At least according to Coca-Cola Italia, a division of the soda-maker that has moved to stop an Italian filmmaker from releasing a modern-day version of the life of Christ that features Jesus polishing off a can of Coke, the Times of London reports.人在德国 社区4 X1 ]' J' T3 H8 _

2 y+ _9 q8 w: C" lIn Claudio Malaponti's "Seven Kilometers From Jerusalem," Jesus drinks the soft drink during a dusty Jeep ride through the desert.& _1 J6 R8 |0 a0 n3 T
rs238848.rs.hosteurope.de5 s1 z/ s! m, P" z5 b! l1 X2 u' x) p
Coca-Cola Italia wants the scene to be cut before the film's Friday release. It's a demand the filmmaker thinks is ridiculous.
' P: E' h: q# h
* x5 s/ W" C+ l3 U( Z2 e( r" brs238848.rs.hosteurope.de“The Pope did not object to the Coca-Cola scene," Malaponti said. "It is a coherent part of a film in which Jesus is portrayed as the greatest communicator of all time. This is a profoundly religious film.”
$ W, P/ h+ q7 A1 H( q' F8 @人在德国 社区
; Z$ a4 \" ?; L& Q; J, uBut company officials are adamant that the scene portrays the soda-maker in a negative light. "We are not interested in this kind of product placement," a spokeswoman for the company told the paper.