[国际新闻] “耶稣喝可乐” 可口可乐公司表不满

日月光

意大利一部宗教电影出现耶稣基督喝罐装可乐的情节和画面，梵蒂冈教廷看了并没意见，反倒引起了可口可乐公司不满。人在德国 社区! H6 g9 |# F$ p

: Y) y& w. {/ t$ K　　这部名叫“距耶路撒冷七公里”的影片将于本周五耶稣受难日当天在意大利上映。电影以虚构手法讲述耶稣基督于21世纪在中东传教和生活的情况，传教期间，他在沙漠遇上男主角福特，还喝了罐装可口可乐。
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3 W$ p) {6 m+ V$ ?$ X6 K3 X; J　　意大利可口乐公司看到影片后，去函投诉，指不能接受电影公司未经授权使用其旗下品牌。& C$ _  w. ^  Y# b4 G7 Q& b
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　　但该电影导演马拉蓬蒂说，这部电影在梵蒂冈上映时颇获好评，耶稣喝可乐一幕亦没引起教廷反感，并说电影凸显了耶稣是历来最伟大的传道人，可口可乐公司的反应让他难以理解。
5 }/ e( Q' c. m8 d2 Vrs238848.rs.hosteurope.de
0 i, [: `. z8 QJesus could turn water into wine, but he certainly didn't drink Coca-Cola.rs238848.rs.hosteurope.de8 B; C* N3 i' O- s

+ Z: Y# @. {/ B3 ~At least according to Coca-Cola Italia, a division of the soda-maker that has moved to stop an Italian filmmaker from releasing a modern-day version of the life of Christ that features Jesus polishing off a can of Coke, the Times of London reports.
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. g8 o$ F$ f8 s3 R2 Q2 |0 m人在德国 社区In Claudio Malaponti's "Seven Kilometers From Jerusalem," Jesus drinks the soft drink during a dusty Jeep ride through the desert.rs238848.rs.hosteurope.de6 w# }! g, x/ a$ ?- K% m# [) X

" M3 x5 N; A& srs238848.rs.hosteurope.deCoca-Cola Italia wants the scene to be cut before the film's Friday release. It's a demand the filmmaker thinks is ridiculous." t" ]' N: `7 N5 F! d

! r/ w1 |, V( ]2 n“The Pope did not object to the Coca-Cola scene," Malaponti said. "It is a coherent part of a film in which Jesus is portrayed as the greatest communicator of all time. This is a profoundly religious film.”/ Y& V, S. ^& X
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But company officials are adamant that the scene portrays the soda-maker in a negative light. "We are not interested in this kind of product placement," a spokeswoman for the company told the paper.