[国际新闻] “耶稣喝可乐” 可口可乐公司表不满

日月光

意大利一部宗教电影出现耶稣基督喝罐装可乐的情节和画面，梵蒂冈教廷看了并没意见，反倒引起了可口可乐公司不满。3 w' v6 l7 s$ @" s: Q+ e

- Z! n7 w5 I) Y% i+ P　　这部名叫“距耶路撒冷七公里”的影片将于本周五耶稣受难日当天在意大利上映。电影以虚构手法讲述耶稣基督于21世纪在中东传教和生活的情况，传教期间，他在沙漠遇上男主角福特，还喝了罐装可口可乐。: B; x# \9 V; r- v2 D* r
' Q, _+ d; E, [
　　意大利可口乐公司看到影片后，去函投诉，指不能接受电影公司未经授权使用其旗下品牌。
+ u3 W  Z  @- x! C; K人在德国 社区
3 w/ d7 |) }" i8 A" {* z! e1 Q人在德国 社区　　但该电影导演马拉蓬蒂说，这部电影在梵蒂冈上映时颇获好评，耶稣喝可乐一幕亦没引起教廷反感，并说电影凸显了耶稣是历来最伟大的传道人，可口可乐公司的反应让他难以理解。/ N; D# e- z& |6 e1 @5 D2 @

" ]2 o6 B2 e) R& @, f3 j8 hJesus could turn water into wine, but he certainly didn't drink Coca-Cola.
* u; c4 s. ]8 `' a, A人在德国 社区- q+ k& `0 k6 o5 d8 E
At least according to Coca-Cola Italia, a division of the soda-maker that has moved to stop an Italian filmmaker from releasing a modern-day version of the life of Christ that features Jesus polishing off a can of Coke, the Times of London reports.
/ G9 l- X  ~& Y人在德国 社区  ]$ e& N" @0 P7 q0 n
In Claudio Malaponti's "Seven Kilometers From Jerusalem," Jesus drinks the soft drink during a dusty Jeep ride through the desert.
0 i+ j! n# ?1 q: T9 y. ~  i1 |人在德国 社区+ N( c7 m3 d: c% Q3 W% w: N. E
Coca-Cola Italia wants the scene to be cut before the film's Friday release. It's a demand the filmmaker thinks is ridiculous." R, N# J8 b. y: t* P
! F, d7 M& W  t+ v2 y
“The Pope did not object to the Coca-Cola scene," Malaponti said. "It is a coherent part of a film in which Jesus is portrayed as the greatest communicator of all time. This is a profoundly religious film.”rs238848.rs.hosteurope.de8 [: c/ j; M3 F" I
( y- c$ W$ X/ \. @' h
But company officials are adamant that the scene portrays the soda-maker in a negative light. "We are not interested in this kind of product placement," a spokeswoman for the company told the paper.