[国际新闻] “耶稣喝可乐” 可口可乐公司表不满

日月光

意大利一部宗教电影出现耶稣基督喝罐装可乐的情节和画面，梵蒂冈教廷看了并没意见，反倒引起了可口可乐公司不满。; l6 z% p% l; l6 h9 c- t

: M$ y& k- \7 @6 p# h+ Q+ e8 o　　这部名叫“距耶路撒冷七公里”的影片将于本周五耶稣受难日当天在意大利上映。电影以虚构手法讲述耶稣基督于21世纪在中东传教和生活的情况，传教期间，他在沙漠遇上男主角福特，还喝了罐装可口可乐。
# F, f$ P$ K$ _6 w6 p+ n
' A; U# f& |. w. _/ a1 ^( h　　意大利可口乐公司看到影片后，去函投诉，指不能接受电影公司未经授权使用其旗下品牌。
* c6 c) v) o- K3 B$ E" L
0 [' ?# }4 x9 f$ c1 G( trs238848.rs.hosteurope.de　　但该电影导演马拉蓬蒂说，这部电影在梵蒂冈上映时颇获好评，耶稣喝可乐一幕亦没引起教廷反感，并说电影凸显了耶稣是历来最伟大的传道人，可口可乐公司的反应让他难以理解。
; a' M& u; ~2 D$ Lrs238848.rs.hosteurope.de
- L2 P7 t! H4 w' m% D人在德国 社区Jesus could turn water into wine, but he certainly didn't drink Coca-Cola.
' k2 a4 B' O$ Q( u  O, r
1 W! z. k9 ~- n, e6 E& s# v. _3 OAt least according to Coca-Cola Italia, a division of the soda-maker that has moved to stop an Italian filmmaker from releasing a modern-day version of the life of Christ that features Jesus polishing off a can of Coke, the Times of London reports.
& f. V! F" C( ~8 ]2 q  H1 P
* U* S0 _: z1 G( ]. }$ p! MIn Claudio Malaponti's "Seven Kilometers From Jerusalem," Jesus drinks the soft drink during a dusty Jeep ride through the desert.5 j  A% Q7 A1 ?
( E. h# w* `  I0 S. r
Coca-Cola Italia wants the scene to be cut before the film's Friday release. It's a demand the filmmaker thinks is ridiculous.# }( h9 I9 P) Z3 |' C( [
人在德国 社区2 J2 w# k. x; `1 s
“The Pope did not object to the Coca-Cola scene," Malaponti said. "It is a coherent part of a film in which Jesus is portrayed as the greatest communicator of all time. This is a profoundly religious film.”人在德国 社区. x: B* P1 j9 B; z8 t$ O3 L
  [6 d  q$ m7 [* t; T, P5 j0 P9 ?- D
But company officials are adamant that the scene portrays the soda-maker in a negative light. "We are not interested in this kind of product placement," a spokeswoman for the company told the paper.