[国际新闻] “耶稣喝可乐” 可口可乐公司表不满

日月光

意大利一部宗教电影出现耶稣基督喝罐装可乐的情节和画面，梵蒂冈教廷看了并没意见，反倒引起了可口可乐公司不满。" j  m5 T' ]5 S! B( k' I1 Y

5 T' w& _& g: h; l7 T$ `rs238848.rs.hosteurope.de　　这部名叫“距耶路撒冷七公里”的影片将于本周五耶稣受难日当天在意大利上映。电影以虚构手法讲述耶稣基督于21世纪在中东传教和生活的情况，传教期间，他在沙漠遇上男主角福特，还喝了罐装可口可乐。+ v! n$ F8 h, }" C- t

, x! W! ]( d7 z# g4 [　　意大利可口乐公司看到影片后，去函投诉，指不能接受电影公司未经授权使用其旗下品牌。
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4 U; B/ V5 K: G8 S7 r　　但该电影导演马拉蓬蒂说，这部电影在梵蒂冈上映时颇获好评，耶稣喝可乐一幕亦没引起教廷反感，并说电影凸显了耶稣是历来最伟大的传道人，可口可乐公司的反应让他难以理解。2 E4 M, y  [+ J7 h3 l4 t0 Z

( @6 H0 z0 O8 S/ Q! {" Z7 \Jesus could turn water into wine, but he certainly didn't drink Coca-Cola.9 \* m" \! m. C! y% a

. u9 h2 s9 a: y! Crs238848.rs.hosteurope.deAt least according to Coca-Cola Italia, a division of the soda-maker that has moved to stop an Italian filmmaker from releasing a modern-day version of the life of Christ that features Jesus polishing off a can of Coke, the Times of London reports.人在德国 社区) G: {" u; g: K2 {6 I0 ~' Q4 h4 M

9 |8 Y( M3 N7 J. X! [) UIn Claudio Malaponti's "Seven Kilometers From Jerusalem," Jesus drinks the soft drink during a dusty Jeep ride through the desert.rs238848.rs.hosteurope.de) u+ s  k* {3 J2 O- x
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Coca-Cola Italia wants the scene to be cut before the film's Friday release. It's a demand the filmmaker thinks is ridiculous.
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“The Pope did not object to the Coca-Cola scene," Malaponti said. "It is a coherent part of a film in which Jesus is portrayed as the greatest communicator of all time. This is a profoundly religious film.”
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+ P8 e8 j9 `* L人在德国 社区But company officials are adamant that the scene portrays the soda-maker in a negative light. "We are not interested in this kind of product placement," a spokeswoman for the company told the paper.