[国际新闻] “耶稣喝可乐” 可口可乐公司表不满

意大利一部宗教电影出现耶稣基督喝罐装可乐的情节和画面,梵蒂冈教廷看了并没意见,反倒引起了可口可乐公司不满。4 V0 m, G, j& T. c

2 h4 {% K: ?7 s/ j3 c  E$ V' A  这部名叫“距耶路撒冷七公里”的影片将于本周五耶稣受难日当天在意大利上映。电影以虚构手法讲述耶稣基督于21世纪在中东传教和生活的情况,传教期间,他在沙漠遇上男主角福特,还喝了罐装可口可乐。
9 ~2 H- R: B4 z, y2 \: P" C5 m4 [/ K6 B+ u! p( I3 D3 X
  意大利可口乐公司看到影片后,去函投诉,指不能接受电影公司未经授权使用其旗下品牌。* \$ Q! W' Z7 m% p2 ?
* Q7 Z- i* O& L" R! I
  但该电影导演马拉蓬蒂说,这部电影在梵蒂冈上映时颇获好评,耶稣喝可乐一幕亦没引起教廷反感,并说电影凸显了耶稣是历来最伟大的传道人,可口可乐公司的反应让他难以理解。
rs238848.rs.hosteurope.de* _2 e1 {" ]$ }6 z0 ]  z
rs238848.rs.hosteurope.de0 F  Z/ |8 y$ |
Jesus could turn water into wine, but he certainly didn't drink Coca-Cola.
( e# X5 H9 Y- V" Vrs238848.rs.hosteurope.de
, i/ J6 M* X5 M, D" E# W/ [At least according to Coca-Cola Italia, a division of the soda-maker that has moved to stop an Italian filmmaker from releasing a modern-day version of the life of Christ that features Jesus polishing off a can of Coke, the Times of London reports.
3 b( ]; e( r: }) y& L5 M. ]- U
2 ]0 y& o+ @: n$ ~0 M* }4 qIn Claudio Malaponti's "Seven Kilometers From Jerusalem," Jesus drinks the soft drink during a dusty Jeep ride through the desert.0 n% r) S1 C  u) W

  ?/ t! |" c) R) q3 xrs238848.rs.hosteurope.deCoca-Cola Italia wants the scene to be cut before the film's Friday release. It's a demand the filmmaker thinks is ridiculous.
1 l0 k" P6 K2 Q$ F: V. {: R/ U( ]
“The Pope did not object to the Coca-Cola scene," Malaponti said. "It is a coherent part of a film in which Jesus is portrayed as the greatest communicator of all time. This is a profoundly religious film.”: t8 Z1 h/ r+ P- F, O

' Y6 e- D' g  V8 D' I人在德国 社区But company officials are adamant that the scene portrays the soda-maker in a negative light. "We are not interested in this kind of product placement," a spokeswoman for the company told the paper.
Share |
Share