[国际新闻] “耶稣喝可乐” 可口可乐公司表不满

日月光

意大利一部宗教电影出现耶稣基督喝罐装可乐的情节和画面，梵蒂冈教廷看了并没意见，反倒引起了可口可乐公司不满。
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　　这部名叫“距耶路撒冷七公里”的影片将于本周五耶稣受难日当天在意大利上映。电影以虚构手法讲述耶稣基督于21世纪在中东传教和生活的情况，传教期间，他在沙漠遇上男主角福特，还喝了罐装可口可乐。rs238848.rs.hosteurope.de  q* T2 Y1 u8 l5 h9 W, ^! l2 ]
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　　意大利可口乐公司看到影片后，去函投诉，指不能接受电影公司未经授权使用其旗下品牌。rs238848.rs.hosteurope.de$ y- m, T, Y8 Y' o, e  I

- S1 J0 u- [" J9 L, k　　但该电影导演马拉蓬蒂说，这部电影在梵蒂冈上映时颇获好评，耶稣喝可乐一幕亦没引起教廷反感，并说电影凸显了耶稣是历来最伟大的传道人，可口可乐公司的反应让他难以理解。8 ]7 `7 }* p0 H$ e5 [
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Jesus could turn water into wine, but he certainly didn't drink Coca-Cola., w' T6 r# M; s6 l" v+ x5 C
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At least according to Coca-Cola Italia, a division of the soda-maker that has moved to stop an Italian filmmaker from releasing a modern-day version of the life of Christ that features Jesus polishing off a can of Coke, the Times of London reports./ E5 y2 P4 R. P. @: A9 h

8 C4 \! h0 x! @+ K6 [In Claudio Malaponti's "Seven Kilometers From Jerusalem," Jesus drinks the soft drink during a dusty Jeep ride through the desert.rs238848.rs.hosteurope.de( c" d: u# o, M) c; ]* r; i1 U. [8 B
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Coca-Cola Italia wants the scene to be cut before the film's Friday release. It's a demand the filmmaker thinks is ridiculous.rs238848.rs.hosteurope.de4 L, R0 D4 U- X

9 i8 V6 \/ h1 k# m% C“The Pope did not object to the Coca-Cola scene," Malaponti said. "It is a coherent part of a film in which Jesus is portrayed as the greatest communicator of all time. This is a profoundly religious film.”人在德国 社区0 J7 e7 B/ H0 i' E! r% v, y2 [0 P' d

1 m6 M# h* v+ T& v1 uBut company officials are adamant that the scene portrays the soda-maker in a negative light. "We are not interested in this kind of product placement," a spokeswoman for the company told the paper.