[国际新闻] “耶稣喝可乐” 可口可乐公司表不满

日月光

意大利一部宗教电影出现耶稣基督喝罐装可乐的情节和画面，梵蒂冈教廷看了并没意见，反倒引起了可口可乐公司不满。
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, n+ N" \0 V  p0 Yrs238848.rs.hosteurope.de　　这部名叫“距耶路撒冷七公里”的影片将于本周五耶稣受难日当天在意大利上映。电影以虚构手法讲述耶稣基督于21世纪在中东传教和生活的情况，传教期间，他在沙漠遇上男主角福特，还喝了罐装可口可乐。
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　　意大利可口乐公司看到影片后，去函投诉，指不能接受电影公司未经授权使用其旗下品牌。6 a9 R' P. z) t8 i9 g9 ~  P" s

! o- h( j6 C7 m( Y( Zrs238848.rs.hosteurope.de　　但该电影导演马拉蓬蒂说，这部电影在梵蒂冈上映时颇获好评，耶稣喝可乐一幕亦没引起教廷反感，并说电影凸显了耶稣是历来最伟大的传道人，可口可乐公司的反应让他难以理解。人在德国 社区# j" V8 W3 K0 S5 P4 G' e7 |+ @8 V6 J" ~

+ D1 e* C7 P+ {* e/ DJesus could turn water into wine, but he certainly didn't drink Coca-Cola.rs238848.rs.hosteurope.de& N) [5 z' h% Q2 W: [: p

6 P+ M; |' ?  q2 f1 }At least according to Coca-Cola Italia, a division of the soda-maker that has moved to stop an Italian filmmaker from releasing a modern-day version of the life of Christ that features Jesus polishing off a can of Coke, the Times of London reports.2 C  Z8 b2 S* u, L7 g/ r4 x

) e1 ^2 J9 c, GIn Claudio Malaponti's "Seven Kilometers From Jerusalem," Jesus drinks the soft drink during a dusty Jeep ride through the desert.
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3 b# h: m! d5 h5 |+ c8 g3 ^人在德国 社区Coca-Cola Italia wants the scene to be cut before the film's Friday release. It's a demand the filmmaker thinks is ridiculous.8 u% ^6 m) X8 p: u- ~

: _& [- ^9 e+ Vrs238848.rs.hosteurope.de“The Pope did not object to the Coca-Cola scene," Malaponti said. "It is a coherent part of a film in which Jesus is portrayed as the greatest communicator of all time. This is a profoundly religious film.”人在德国 社区7 v: ?4 K( B/ Z) F" h

- q) Z+ M' v9 n- t9 C人在德国 社区But company officials are adamant that the scene portrays the soda-maker in a negative light. "We are not interested in this kind of product placement," a spokeswoman for the company told the paper.