[国际新闻] “耶稣喝可乐” 可口可乐公司表不满

日月光

意大利一部宗教电影出现耶稣基督喝罐装可乐的情节和画面，梵蒂冈教廷看了并没意见，反倒引起了可口可乐公司不满。0 a2 ~- N% f) d! x& H

; g$ }- Q$ j! |4 Q　　这部名叫“距耶路撒冷七公里”的影片将于本周五耶稣受难日当天在意大利上映。电影以虚构手法讲述耶稣基督于21世纪在中东传教和生活的情况，传教期间，他在沙漠遇上男主角福特，还喝了罐装可口可乐。/ G" g- l& \8 e# C4 R$ u6 m+ C

. K( \9 r" p0 y# b　　意大利可口乐公司看到影片后，去函投诉，指不能接受电影公司未经授权使用其旗下品牌。
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5 |& \; k4 _+ _　　但该电影导演马拉蓬蒂说，这部电影在梵蒂冈上映时颇获好评，耶稣喝可乐一幕亦没引起教廷反感，并说电影凸显了耶稣是历来最伟大的传道人，可口可乐公司的反应让他难以理解。
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  X( x( D$ ^0 ^3 e' y9 i8 aJesus could turn water into wine, but he certainly didn't drink Coca-Cola.  M. x/ t8 h, `# J8 X: X

6 g8 ^& d/ {" H3 mAt least according to Coca-Cola Italia, a division of the soda-maker that has moved to stop an Italian filmmaker from releasing a modern-day version of the life of Christ that features Jesus polishing off a can of Coke, the Times of London reports.% p) d/ J9 {2 N+ Z7 v& n& e/ t
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In Claudio Malaponti's "Seven Kilometers From Jerusalem," Jesus drinks the soft drink during a dusty Jeep ride through the desert.2 D* I1 I( n0 [5 A( W( [4 x( t

9 R0 c3 s. ~% `$ h, ?4 r$ v/ Z; aCoca-Cola Italia wants the scene to be cut before the film's Friday release. It's a demand the filmmaker thinks is ridiculous.
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) W  z0 p4 [1 z4 V# X5 i6 Y“The Pope did not object to the Coca-Cola scene," Malaponti said. "It is a coherent part of a film in which Jesus is portrayed as the greatest communicator of all time. This is a profoundly religious film.”2 f4 D# i# a8 D5 ~" Q6 a# K4 b. d
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But company officials are adamant that the scene portrays the soda-maker in a negative light. "We are not interested in this kind of product placement," a spokeswoman for the company told the paper.