[国际新闻] “耶稣喝可乐” 可口可乐公司表不满

日月光

意大利一部宗教电影出现耶稣基督喝罐装可乐的情节和画面，梵蒂冈教廷看了并没意见，反倒引起了可口可乐公司不满。) |* D" o5 a: @3 O3 m2 b

/ p: u5 B+ I9 i; q' |　　这部名叫“距耶路撒冷七公里”的影片将于本周五耶稣受难日当天在意大利上映。电影以虚构手法讲述耶稣基督于21世纪在中东传教和生活的情况，传教期间，他在沙漠遇上男主角福特，还喝了罐装可口可乐。
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% ^# T7 i: ^& \9 F人在德国 社区　　意大利可口乐公司看到影片后，去函投诉，指不能接受电影公司未经授权使用其旗下品牌。; {1 a% p: o6 g( z  z& o' ]2 F; ^
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　　但该电影导演马拉蓬蒂说，这部电影在梵蒂冈上映时颇获好评，耶稣喝可乐一幕亦没引起教廷反感，并说电影凸显了耶稣是历来最伟大的传道人，可口可乐公司的反应让他难以理解。
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9 I+ z" f7 Y1 J8 Rrs238848.rs.hosteurope.deJesus could turn water into wine, but he certainly didn't drink Coca-Cola.rs238848.rs.hosteurope.de) }1 O2 l8 A) B1 _9 ]+ w6 @# U7 |' U
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At least according to Coca-Cola Italia, a division of the soda-maker that has moved to stop an Italian filmmaker from releasing a modern-day version of the life of Christ that features Jesus polishing off a can of Coke, the Times of London reports.人在德国 社区+ l7 `  U3 [1 B% O7 [( |( Q9 N6 C

  q: B; V: [+ }$ o; G/ O" \In Claudio Malaponti's "Seven Kilometers From Jerusalem," Jesus drinks the soft drink during a dusty Jeep ride through the desert.人在德国 社区- K; O# d- Q* `& e- G' S# H7 s

3 Q9 \6 E0 \! w0 j" K& g# T. ~Coca-Cola Italia wants the scene to be cut before the film's Friday release. It's a demand the filmmaker thinks is ridiculous.
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4 C' c/ {( R7 `. _" `  A/ L) Y“The Pope did not object to the Coca-Cola scene," Malaponti said. "It is a coherent part of a film in which Jesus is portrayed as the greatest communicator of all time. This is a profoundly religious film.”
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# |7 m  T. b( N3 s- eBut company officials are adamant that the scene portrays the soda-maker in a negative light. "We are not interested in this kind of product placement," a spokeswoman for the company told the paper.