[国际新闻] “耶稣喝可乐” 可口可乐公司表不满

日月光

意大利一部宗教电影出现耶稣基督喝罐装可乐的情节和画面，梵蒂冈教廷看了并没意见，反倒引起了可口可乐公司不满。8 f: y" {! K4 I; E/ E2 q$ {% X0 [
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　　这部名叫“距耶路撒冷七公里”的影片将于本周五耶稣受难日当天在意大利上映。电影以虚构手法讲述耶稣基督于21世纪在中东传教和生活的情况，传教期间，他在沙漠遇上男主角福特，还喝了罐装可口可乐。rs238848.rs.hosteurope.de3 o  g6 e( `: Y' D3 L6 n
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　　意大利可口乐公司看到影片后，去函投诉，指不能接受电影公司未经授权使用其旗下品牌。rs238848.rs.hosteurope.de) X- D" G" Q3 i  t6 c

  w& `- C' V$ F. k6 w人在德国 社区　　但该电影导演马拉蓬蒂说，这部电影在梵蒂冈上映时颇获好评，耶稣喝可乐一幕亦没引起教廷反感，并说电影凸显了耶稣是历来最伟大的传道人，可口可乐公司的反应让他难以理解。! J! H5 I) V: h* O/ K- L5 O: ?

8 k( j1 V' O7 J" w* k( S8 U- m- nJesus could turn water into wine, but he certainly didn't drink Coca-Cola.0 X  g3 k$ e- b9 J; @

/ t9 `7 c, E8 N# e( V! {( tAt least according to Coca-Cola Italia, a division of the soda-maker that has moved to stop an Italian filmmaker from releasing a modern-day version of the life of Christ that features Jesus polishing off a can of Coke, the Times of London reports.rs238848.rs.hosteurope.de! K) d# k3 M& N' n3 k6 q

1 f) T( t( T4 j% o2 S1 X3 M! XIn Claudio Malaponti's "Seven Kilometers From Jerusalem," Jesus drinks the soft drink during a dusty Jeep ride through the desert.
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" {9 p! _3 W- u' ZCoca-Cola Italia wants the scene to be cut before the film's Friday release. It's a demand the filmmaker thinks is ridiculous.rs238848.rs.hosteurope.de5 d+ a; e- p2 n' |& k* K% o

# \1 B6 }/ a/ u/ y- i# K. v“The Pope did not object to the Coca-Cola scene," Malaponti said. "It is a coherent part of a film in which Jesus is portrayed as the greatest communicator of all time. This is a profoundly religious film.”
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But company officials are adamant that the scene portrays the soda-maker in a negative light. "We are not interested in this kind of product placement," a spokeswoman for the company told the paper.