[国际新闻] “耶稣喝可乐” 可口可乐公司表不满

日月光

意大利一部宗教电影出现耶稣基督喝罐装可乐的情节和画面，梵蒂冈教廷看了并没意见，反倒引起了可口可乐公司不满。
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' w! N4 u8 Z# F, u4 T/ h+ R+ x　　这部名叫“距耶路撒冷七公里”的影片将于本周五耶稣受难日当天在意大利上映。电影以虚构手法讲述耶稣基督于21世纪在中东传教和生活的情况，传教期间，他在沙漠遇上男主角福特，还喝了罐装可口可乐。4 O0 M. ]( ^6 [+ b

7 W5 @9 w6 R3 i5 v　　意大利可口乐公司看到影片后，去函投诉，指不能接受电影公司未经授权使用其旗下品牌。: H  b. F8 a/ a* e* c

! C. i- E8 @% q9 \+ }0 q/ Y* [+ Y人在德国 社区　　但该电影导演马拉蓬蒂说，这部电影在梵蒂冈上映时颇获好评，耶稣喝可乐一幕亦没引起教廷反感，并说电影凸显了耶稣是历来最伟大的传道人，可口可乐公司的反应让他难以理解。; G: Q8 P+ B1 K3 D3 @5 Q

7 e, k! {. I0 |6 tJesus could turn water into wine, but he certainly didn't drink Coca-Cola.9 U2 t) j, v8 W  k6 h
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At least according to Coca-Cola Italia, a division of the soda-maker that has moved to stop an Italian filmmaker from releasing a modern-day version of the life of Christ that features Jesus polishing off a can of Coke, the Times of London reports.8 S6 H  b3 {6 {6 y6 z* y

; R: `- [5 g, U% C* P. C& YIn Claudio Malaponti's "Seven Kilometers From Jerusalem," Jesus drinks the soft drink during a dusty Jeep ride through the desert.rs238848.rs.hosteurope.de1 m7 @- v7 ~! z3 t5 v# d/ ^

9 n6 n0 b3 P" v0 S& d6 Z( N$ j' UCoca-Cola Italia wants the scene to be cut before the film's Friday release. It's a demand the filmmaker thinks is ridiculous.人在德国 社区6 m' @1 T+ g0 f

. Y) ^# i3 [7 e9 ~, v( a; j) t“The Pope did not object to the Coca-Cola scene," Malaponti said. "It is a coherent part of a film in which Jesus is portrayed as the greatest communicator of all time. This is a profoundly religious film.”8 w" ], k1 i4 }
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But company officials are adamant that the scene portrays the soda-maker in a negative light. "We are not interested in this kind of product placement," a spokeswoman for the company told the paper.