[国际新闻] “耶稣喝可乐” 可口可乐公司表不满

日月光

意大利一部宗教电影出现耶稣基督喝罐装可乐的情节和画面，梵蒂冈教廷看了并没意见，反倒引起了可口可乐公司不满。人在德国 社区! X& s- a' n$ y

& f. D+ q* ]% p2 _  K" ]人在德国 社区　　这部名叫“距耶路撒冷七公里”的影片将于本周五耶稣受难日当天在意大利上映。电影以虚构手法讲述耶稣基督于21世纪在中东传教和生活的情况，传教期间，他在沙漠遇上男主角福特，还喝了罐装可口可乐。
% K' i7 k  Y. x3 ]人在德国 社区- N' [: [9 O. c. Y4 [
　　意大利可口乐公司看到影片后，去函投诉，指不能接受电影公司未经授权使用其旗下品牌。
7 X# B( O  w; p人在德国 社区
& Z8 l7 F8 F+ [! k　　但该电影导演马拉蓬蒂说，这部电影在梵蒂冈上映时颇获好评，耶稣喝可乐一幕亦没引起教廷反感，并说电影凸显了耶稣是历来最伟大的传道人，可口可乐公司的反应让他难以理解。
8 Z8 \" \& h4 ?# K3 V/ {
" D9 d, H/ G, `5 T' _1 u# k人在德国 社区Jesus could turn water into wine, but he certainly didn't drink Coca-Cola.# s! M& l3 s0 f+ O$ m

! ~% t% l$ x% }* B5 J/ ]: ?At least according to Coca-Cola Italia, a division of the soda-maker that has moved to stop an Italian filmmaker from releasing a modern-day version of the life of Christ that features Jesus polishing off a can of Coke, the Times of London reports.* W; v& x! Z/ g9 `. @! ~) x
rs238848.rs.hosteurope.de: C, r" P; N  g4 W- _- L, v
In Claudio Malaponti's "Seven Kilometers From Jerusalem," Jesus drinks the soft drink during a dusty Jeep ride through the desert.5 R8 S1 p% f7 ^5 R7 U
: ~+ v- t9 U# o1 P, t- P
Coca-Cola Italia wants the scene to be cut before the film's Friday release. It's a demand the filmmaker thinks is ridiculous.
) _# C8 F  ^/ |8 a, |, G/ A( T0 e" z: Y9 w- N; G$ W
“The Pope did not object to the Coca-Cola scene," Malaponti said. "It is a coherent part of a film in which Jesus is portrayed as the greatest communicator of all time. This is a profoundly religious film.”rs238848.rs.hosteurope.de) c6 x# z3 u3 _! \. G
人在德国 社区; E; F+ v) C; S$ O. U& E$ R/ T; Q
But company officials are adamant that the scene portrays the soda-maker in a negative light. "We are not interested in this kind of product placement," a spokeswoman for the company told the paper.