[国际新闻] “耶稣喝可乐” 可口可乐公司表不满

日月光

意大利一部宗教电影出现耶稣基督喝罐装可乐的情节和画面，梵蒂冈教廷看了并没意见，反倒引起了可口可乐公司不满。/ M' |3 O4 k4 M4 H: h% A# P5 E+ \

- O( T: l/ D$ O0 C　　这部名叫“距耶路撒冷七公里”的影片将于本周五耶稣受难日当天在意大利上映。电影以虚构手法讲述耶稣基督于21世纪在中东传教和生活的情况，传教期间，他在沙漠遇上男主角福特，还喝了罐装可口可乐。) {; F7 M' v6 P! N, |  C: Q' V

6 C, X0 p. A- i% m. G* m2 Z" y8 J　　意大利可口乐公司看到影片后，去函投诉，指不能接受电影公司未经授权使用其旗下品牌。
5 K4 z6 Z6 ~# O! z4 m( ~+ P
# {' H/ X# d5 V2 w' k　　但该电影导演马拉蓬蒂说，这部电影在梵蒂冈上映时颇获好评，耶稣喝可乐一幕亦没引起教廷反感，并说电影凸显了耶稣是历来最伟大的传道人，可口可乐公司的反应让他难以理解。" O7 `3 A- T) y+ F; _
( {4 S: w  E- a4 z3 \
Jesus could turn water into wine, but he certainly didn't drink Coca-Cola.
9 m/ r  P3 ~% G  D2 |( O/ c% J0 r  Z3 V& a- j
At least according to Coca-Cola Italia, a division of the soda-maker that has moved to stop an Italian filmmaker from releasing a modern-day version of the life of Christ that features Jesus polishing off a can of Coke, the Times of London reports.
, C6 k, X6 k: U) L0 ]% zrs238848.rs.hosteurope.de
% F3 S; Q3 u6 _8 uIn Claudio Malaponti's "Seven Kilometers From Jerusalem," Jesus drinks the soft drink during a dusty Jeep ride through the desert.rs238848.rs.hosteurope.de3 |# g! X4 C" |$ _

% c3 E2 Z. c8 n0 _Coca-Cola Italia wants the scene to be cut before the film's Friday release. It's a demand the filmmaker thinks is ridiculous.1 m3 r  r5 D2 k( w7 X- s0 _: T2 n
rs238848.rs.hosteurope.de, j9 s$ A- d' C
“The Pope did not object to the Coca-Cola scene," Malaponti said. "It is a coherent part of a film in which Jesus is portrayed as the greatest communicator of all time. This is a profoundly religious film.”rs238848.rs.hosteurope.de/ |5 k5 D) b) _0 z+ C3 u

8 t0 N& m7 Q! C5 oBut company officials are adamant that the scene portrays the soda-maker in a negative light. "We are not interested in this kind of product placement," a spokeswoman for the company told the paper.