[国际新闻] “耶稣喝可乐” 可口可乐公司表不满

日月光

意大利一部宗教电影出现耶稣基督喝罐装可乐的情节和画面，梵蒂冈教廷看了并没意见，反倒引起了可口可乐公司不满。
0 S: g4 i: a  i2 N* H
+ {0 |; Y5 x* G( Z+ ^5 L　　这部名叫“距耶路撒冷七公里”的影片将于本周五耶稣受难日当天在意大利上映。电影以虚构手法讲述耶稣基督于21世纪在中东传教和生活的情况，传教期间，他在沙漠遇上男主角福特，还喝了罐装可口可乐。& p# w; m% b' k3 U

3 M+ e2 _1 O1 V3 ~　　意大利可口乐公司看到影片后，去函投诉，指不能接受电影公司未经授权使用其旗下品牌。
/ p" x7 A" T) z  Y7 h- ~rs238848.rs.hosteurope.de/ c# k% R$ t% \* k
　　但该电影导演马拉蓬蒂说，这部电影在梵蒂冈上映时颇获好评，耶稣喝可乐一幕亦没引起教廷反感，并说电影凸显了耶稣是历来最伟大的传道人，可口可乐公司的反应让他难以理解。
+ L6 ]; H. a0 E- |4 ~
6 E9 V3 L8 n8 j2 c: ?Jesus could turn water into wine, but he certainly didn't drink Coca-Cola.% z& }! L1 I4 k: @7 i
# |" K! \. K: j# T& o
At least according to Coca-Cola Italia, a division of the soda-maker that has moved to stop an Italian filmmaker from releasing a modern-day version of the life of Christ that features Jesus polishing off a can of Coke, the Times of London reports.rs238848.rs.hosteurope.de0 E# E' H6 ]  g, Y+ a: G7 x

  x1 N0 Z5 P4 c! PIn Claudio Malaponti's "Seven Kilometers From Jerusalem," Jesus drinks the soft drink during a dusty Jeep ride through the desert.
7 k/ U, z% |! M% w* W人在德国 社区5 ]8 Z# K+ x3 p% h% J3 p
Coca-Cola Italia wants the scene to be cut before the film's Friday release. It's a demand the filmmaker thinks is ridiculous.# A8 l/ A# q. F! j0 W, l
" R5 F; E/ {' `4 a
“The Pope did not object to the Coca-Cola scene," Malaponti said. "It is a coherent part of a film in which Jesus is portrayed as the greatest communicator of all time. This is a profoundly religious film.”rs238848.rs.hosteurope.de; P; S, T' z* h; a* s

7 g1 C5 a9 ]) ?  T+ T& }人在德国 社区But company officials are adamant that the scene portrays the soda-maker in a negative light. "We are not interested in this kind of product placement," a spokeswoman for the company told the paper.