[国际新闻] “耶稣喝可乐” 可口可乐公司表不满

日月光

意大利一部宗教电影出现耶稣基督喝罐装可乐的情节和画面，梵蒂冈教廷看了并没意见，反倒引起了可口可乐公司不满。% ^* W9 H4 d/ {5 C' {& a  q

; \* C0 M3 R0 f0 o& M1 V4 M' w　　这部名叫“距耶路撒冷七公里”的影片将于本周五耶稣受难日当天在意大利上映。电影以虚构手法讲述耶稣基督于21世纪在中东传教和生活的情况，传教期间，他在沙漠遇上男主角福特，还喝了罐装可口可乐。" y' @. j/ T/ e7 k* S. ~) @. P9 o

2 k( t( w* N+ q! M; `, s2 N　　意大利可口乐公司看到影片后，去函投诉，指不能接受电影公司未经授权使用其旗下品牌。
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　　但该电影导演马拉蓬蒂说，这部电影在梵蒂冈上映时颇获好评，耶稣喝可乐一幕亦没引起教廷反感，并说电影凸显了耶稣是历来最伟大的传道人，可口可乐公司的反应让他难以理解。rs238848.rs.hosteurope.de# W2 i; Y4 w. L3 V( |, `

! r7 b$ ~& T$ T$ G9 h人在德国 社区Jesus could turn water into wine, but he certainly didn't drink Coca-Cola.
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7 s" ?, I1 @, g! m; l$ }At least according to Coca-Cola Italia, a division of the soda-maker that has moved to stop an Italian filmmaker from releasing a modern-day version of the life of Christ that features Jesus polishing off a can of Coke, the Times of London reports.rs238848.rs.hosteurope.de$ B: A/ V7 B  m7 u7 F( H
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In Claudio Malaponti's "Seven Kilometers From Jerusalem," Jesus drinks the soft drink during a dusty Jeep ride through the desert.5 g+ x& b! C+ i9 a9 z# g' e2 l

/ R( c: @; ~3 h% @7 }3 l5 P人在德国 社区Coca-Cola Italia wants the scene to be cut before the film's Friday release. It's a demand the filmmaker thinks is ridiculous.
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“The Pope did not object to the Coca-Cola scene," Malaponti said. "It is a coherent part of a film in which Jesus is portrayed as the greatest communicator of all time. This is a profoundly religious film.”
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But company officials are adamant that the scene portrays the soda-maker in a negative light. "We are not interested in this kind of product placement," a spokeswoman for the company told the paper.