[国际新闻] “耶稣喝可乐” 可口可乐公司表不满

日月光

意大利一部宗教电影出现耶稣基督喝罐装可乐的情节和画面，梵蒂冈教廷看了并没意见，反倒引起了可口可乐公司不满。6 P2 S3 y! s# H6 c6 A' c& ^

$ V- a9 u, P# ~* brs238848.rs.hosteurope.de　　这部名叫“距耶路撒冷七公里”的影片将于本周五耶稣受难日当天在意大利上映。电影以虚构手法讲述耶稣基督于21世纪在中东传教和生活的情况，传教期间，他在沙漠遇上男主角福特，还喝了罐装可口可乐。2 q8 e# I: W- W; `! c, W% a6 [. U. f
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　　意大利可口乐公司看到影片后，去函投诉，指不能接受电影公司未经授权使用其旗下品牌。
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1 _" ^/ w' m9 u4 q  ~人在德国 社区　　但该电影导演马拉蓬蒂说，这部电影在梵蒂冈上映时颇获好评，耶稣喝可乐一幕亦没引起教廷反感，并说电影凸显了耶稣是历来最伟大的传道人，可口可乐公司的反应让他难以理解。; n9 j+ ~( C* H5 `

: j6 t' g' S9 ^# m- ^- W/ o/ [2 kJesus could turn water into wine, but he certainly didn't drink Coca-Cola.# h4 Y4 |; T  Y

) x$ j$ N, ^3 C. b% b2 OAt least according to Coca-Cola Italia, a division of the soda-maker that has moved to stop an Italian filmmaker from releasing a modern-day version of the life of Christ that features Jesus polishing off a can of Coke, the Times of London reports.rs238848.rs.hosteurope.de& T$ R4 k" ?8 l6 P5 T

, [4 ~  c) J; I, r% Y0 p& JIn Claudio Malaponti's "Seven Kilometers From Jerusalem," Jesus drinks the soft drink during a dusty Jeep ride through the desert./ O, G) h4 l; R$ M. Q

( Q0 v! \, g6 U! T  A! z* v2 kCoca-Cola Italia wants the scene to be cut before the film's Friday release. It's a demand the filmmaker thinks is ridiculous.
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* H9 D' O3 |# j“The Pope did not object to the Coca-Cola scene," Malaponti said. "It is a coherent part of a film in which Jesus is portrayed as the greatest communicator of all time. This is a profoundly religious film.”
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But company officials are adamant that the scene portrays the soda-maker in a negative light. "We are not interested in this kind of product placement," a spokeswoman for the company told the paper.