[国际新闻] “耶稣喝可乐” 可口可乐公司表不满

日月光

意大利一部宗教电影出现耶稣基督喝罐装可乐的情节和画面，梵蒂冈教廷看了并没意见，反倒引起了可口可乐公司不满。rs238848.rs.hosteurope.de& b7 i( s# b  p, ^$ Y% \/ z
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　　这部名叫“距耶路撒冷七公里”的影片将于本周五耶稣受难日当天在意大利上映。电影以虚构手法讲述耶稣基督于21世纪在中东传教和生活的情况，传教期间，他在沙漠遇上男主角福特，还喝了罐装可口可乐。
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　　意大利可口乐公司看到影片后，去函投诉，指不能接受电影公司未经授权使用其旗下品牌。' K: e& Q  C" Q! L& P7 x# ^2 z

% t4 q2 z/ D# K, g　　但该电影导演马拉蓬蒂说，这部电影在梵蒂冈上映时颇获好评，耶稣喝可乐一幕亦没引起教廷反感，并说电影凸显了耶稣是历来最伟大的传道人，可口可乐公司的反应让他难以理解。) M. i6 u5 r) ]

( @" ?2 r1 r+ Y* U3 grs238848.rs.hosteurope.deJesus could turn water into wine, but he certainly didn't drink Coca-Cola.
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# s; ^, b$ ]# Q2 P* P3 ^0 OAt least according to Coca-Cola Italia, a division of the soda-maker that has moved to stop an Italian filmmaker from releasing a modern-day version of the life of Christ that features Jesus polishing off a can of Coke, the Times of London reports., z: P! G  ^2 v

! Q6 b# [4 i0 z6 D  b, j* A9 o& B人在德国 社区In Claudio Malaponti's "Seven Kilometers From Jerusalem," Jesus drinks the soft drink during a dusty Jeep ride through the desert.: Y* S, O! b  I
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Coca-Cola Italia wants the scene to be cut before the film's Friday release. It's a demand the filmmaker thinks is ridiculous.& M- o6 N- J+ ^3 y& J# g% [  t

4 o1 t4 E  m2 A+ y1 z: |“The Pope did not object to the Coca-Cola scene," Malaponti said. "It is a coherent part of a film in which Jesus is portrayed as the greatest communicator of all time. This is a profoundly religious film.”6 Y1 ], W0 }4 C9 E0 [* T* b
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But company officials are adamant that the scene portrays the soda-maker in a negative light. "We are not interested in this kind of product placement," a spokeswoman for the company told the paper.