[国际新闻] “耶稣喝可乐” 可口可乐公司表不满

日月光

意大利一部宗教电影出现耶稣基督喝罐装可乐的情节和画面，梵蒂冈教廷看了并没意见，反倒引起了可口可乐公司不满。
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　　这部名叫“距耶路撒冷七公里”的影片将于本周五耶稣受难日当天在意大利上映。电影以虚构手法讲述耶稣基督于21世纪在中东传教和生活的情况，传教期间，他在沙漠遇上男主角福特，还喝了罐装可口可乐。: U7 F. @) \4 J

7 O. d9 u9 k9 O- C# u' z8 y; _% o7 Y- A人在德国 社区　　意大利可口乐公司看到影片后，去函投诉，指不能接受电影公司未经授权使用其旗下品牌。1 W9 a% s: I( O9 c# v3 M/ t
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　　但该电影导演马拉蓬蒂说，这部电影在梵蒂冈上映时颇获好评，耶稣喝可乐一幕亦没引起教廷反感，并说电影凸显了耶稣是历来最伟大的传道人，可口可乐公司的反应让他难以理解。! \; P% l4 G6 D$ }. B4 t4 I8 m
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Jesus could turn water into wine, but he certainly didn't drink Coca-Cola.7 _, {1 x6 g" E1 L: {/ t

, ~. T" S0 N, v! O9 S) @At least according to Coca-Cola Italia, a division of the soda-maker that has moved to stop an Italian filmmaker from releasing a modern-day version of the life of Christ that features Jesus polishing off a can of Coke, the Times of London reports.
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In Claudio Malaponti's "Seven Kilometers From Jerusalem," Jesus drinks the soft drink during a dusty Jeep ride through the desert.人在德国 社区* h  g& P! h; F: }" m8 M

9 I% G) k2 a9 a; [' [6 w- hCoca-Cola Italia wants the scene to be cut before the film's Friday release. It's a demand the filmmaker thinks is ridiculous.rs238848.rs.hosteurope.de% l2 [& K/ r& }3 d# M

7 d( @5 S5 `" L- e. ^5 n+ wrs238848.rs.hosteurope.de“The Pope did not object to the Coca-Cola scene," Malaponti said. "It is a coherent part of a film in which Jesus is portrayed as the greatest communicator of all time. This is a profoundly religious film.”
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* q5 b5 Y! L6 b, RBut company officials are adamant that the scene portrays the soda-maker in a negative light. "We are not interested in this kind of product placement," a spokeswoman for the company told the paper.