[国际新闻] “耶稣喝可乐” 可口可乐公司表不满

日月光

意大利一部宗教电影出现耶稣基督喝罐装可乐的情节和画面，梵蒂冈教廷看了并没意见，反倒引起了可口可乐公司不满。
& H- l* f' i, [3 }- S人在德国 社区: {/ O$ y8 q2 N9 E3 C& @5 o
　　这部名叫“距耶路撒冷七公里”的影片将于本周五耶稣受难日当天在意大利上映。电影以虚构手法讲述耶稣基督于21世纪在中东传教和生活的情况，传教期间，他在沙漠遇上男主角福特，还喝了罐装可口可乐。+ Y5 J" j: ^* h
人在德国 社区& K$ N# H2 q, _6 s
　　意大利可口乐公司看到影片后，去函投诉，指不能接受电影公司未经授权使用其旗下品牌。
$ j2 t( h% ?/ R  L, t3 Z; brs238848.rs.hosteurope.de& ^9 J  s; L1 F6 {, ?) m! ^6 v* O
　　但该电影导演马拉蓬蒂说，这部电影在梵蒂冈上映时颇获好评，耶稣喝可乐一幕亦没引起教廷反感，并说电影凸显了耶稣是历来最伟大的传道人，可口可乐公司的反应让他难以理解。
8 Y" u8 W/ K" d0 p6 n- X* N% e! {6 ~
Jesus could turn water into wine, but he certainly didn't drink Coca-Cola./ V, R) m# i" Z% s3 E0 u5 ^* D6 K4 G
, C6 T- |1 e3 B
At least according to Coca-Cola Italia, a division of the soda-maker that has moved to stop an Italian filmmaker from releasing a modern-day version of the life of Christ that features Jesus polishing off a can of Coke, the Times of London reports.
$ S' E+ Y( U) T  }# M- r$ ~( q# U2 |3 d+ A" R
In Claudio Malaponti's "Seven Kilometers From Jerusalem," Jesus drinks the soft drink during a dusty Jeep ride through the desert.
+ f: R. u) l$ @
7 j5 x7 h" {" f5 z+ @! Q0 ^rs238848.rs.hosteurope.deCoca-Cola Italia wants the scene to be cut before the film's Friday release. It's a demand the filmmaker thinks is ridiculous.
" W6 f2 ?/ `- w" [7 Yrs238848.rs.hosteurope.de1 S$ a" ~0 h0 x
“The Pope did not object to the Coca-Cola scene," Malaponti said. "It is a coherent part of a film in which Jesus is portrayed as the greatest communicator of all time. This is a profoundly religious film.”- Z) h" u2 u% l' I* ]
人在德国 社区# z, f5 Q" }  f) r7 i
But company officials are adamant that the scene portrays the soda-maker in a negative light. "We are not interested in this kind of product placement," a spokeswoman for the company told the paper.