25家大型IT公司的口号

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Mission Statements of Tech Companies & Sites从 Google Blogoscoped 作者：Philipp Lenssen

Some of the 25 statements listed below are from the officialwebsite of the company, while others were found from second handsources; some are official mission statements, others are parts takenfrom company overviews or the introduction to a site’s About page, asnot all companies or sites define their mission clearly.

• IBM: “At IBM, we strive to lead in the invention,development and manufacture of the industry’s most advanced informationtechnologies, including computer systems, software, storage systems andmicroelectronics. We translate these advanced technologies into valuefor our customers through our professional solutions, services andconsulting businesses worldwide.”
• Digg: “Digg is a place for people to discover andshare content from anywhere on the web. From the biggest onlinedestinations to the most obscure blog, Digg surfaces the best stuff asvoted on by our users. You won’t find editors at Digg – we’re here toprovide a place where people can collectively determine the value ofcontent and we’re changing the way people consume information online.”
• 43things.com: “Discover what’s important, make it happen, share your progress.”
• Microsoft: “At Microsoft, our mission and values are to help people and businesses throughout the world realize their full potential.”
• Cisco: “Cisco ... enables people to make powerfulconnections – whether in business, education, philanthropy, orcreativity. Cisco hardware, software, and service offerings are used tocreate the Internet solutions that make networks possible-providingeasy access to information anywhere, at any time.”
• Google: “Google’s mission is to organize the world’s information and make it universally accessible and useful.”
• Wikipedia: “Wikipedia ... is a multilingual,web-based, free content encyclopedia project... Visitors do not needspecialised qualifications to contribute, since their primary role isto write articles that cover existing knowledge; this means that peopleof all ages and cultural and social background can write Wikipediaarticles. With rare exceptions, articles can be edited by anyone withaccess to the Internet, simply by clicking the edit this page link.”
  Andfrom the Wikimedia Foundation: “The mission of the Wikimedia Foundationis to empower and engage people around the world to collect and developeducational content under a free license or in the public domain, andto disseminate it effectively and globally. ...the Foundation providesthe essential infrastructure and an organizational framework for thesupport and development of multilingual wiki projects and otherendeavors which serve this mission. The Foundation will make and keepuseful information from its projects available on the Internet free ofcharge, in perpetuity.”
• Apple: “Today, Apple continues to lead theindustry in innovation with its award-winning computers, OS X operatingsystem and iLife and professional applications. Apple is alsospearheading the digital media revolution with its iPod portable musicand video players and iTunes online store, and has entered the mobilephone market this year with its revolutionary iPhone.”
• Intel: “Delight our customers, employees, andshareholders by relentlessly delivering the platform and technologyadvancements that become essential to the way we work and live.”
• Dell: “Dell’s mission is to be the most successfulcomputer company in the world at delivering the best customerexperience in markets we serve.
• Sony: “Sony is a leading manufacturer of audio,video, communications, and information technology products for theconsumer and professional markets. Its music, motion picture,television, computer entertainment, and online businesses make Sony oneof the most comprehensive entertainment companies in the world.”
• Techmeme: “... the next big story in technologymay reside on a blog you’ve never heard of or a news site you don’thave time to scan. So I built a software agent to surface these linksin real time and the result is Techmeme”
• Amazon: “Our vision is to be earth’s most customercentric company; to build a place where people can come to find anddiscover anything they might want to buy online.”
• Ebay: “eBay’s mission is to provide a global trading platform where practically anyone can trade practically anything.”
• Twitter: “Twitter is a service for friends,family, and co-workers to communicate and stay connected through theexchange of quick, frequent answers to one simple question: What areyou doing?”
• Yahoo: “To connect people to their passions, their communities, and the world’s knowledge.”
• Facebook: “Facebook is a social utility that helpspeople communicate more efficiently with their friends, family andcoworkers. The company develops technologies that facilitate thesharing of information through the social graph, the digital mapping ofpeople’s real-world social connections.”
• Blogger: “... focusing on helping people havetheir own voice on the web and organizing the world’s information fromthe personal perspective.”
• Sun Microsystems: “The Network Is The Computer ...Sun was founded with one driving vision. A vision of computers thattalk to each other no matter who built them. A vision in whichtechnology works for you, not the other way around. While othersprotected proprietary, stand-alone architectures, we focused on takingcompanies into the network age, providing systems and software with thescalability and reliability needed to drive the electronic marketplace.”
• Techcrunch: “... dedicated to obsessivelyprofiling and reviewing new Internet products and companies. Inaddition to covering new companies, we profile existing companies thatare making an impact (commercial and/or cultural) on the new web space.”
• StumbleUpon: “StumbleUpon helps you discover and share great websites.”
• Del.icio.us: “... the primary use of del.icio.usis to store your bookmarks online, which allows you to access the samebookmarks from any computer and add bookmarks from anywhere, too. ...You can also use del.icio.us to see the interesting links that yourfriends and other people bookmark”
• Fark.com: “... a news aggregator and an editedsocial networking news site ... The idea was to have the word Fark cometo symbolize news that is really Not News.”
• Orkut: “orkut is an online community designed tomake your social life more active and stimulating. orkut’s socialnetwork can help you maintain existing relationships with pictures andmessages, and establish new ones by reaching out to people you’ve nevermet before... It is our mission to help you create a closer, moreintimate network of friends. We hope to put you on the path to socialbliss soon.”
• Adobe: “Our mission is to revolutionize how the world engages with ideas and information.”

Wikipediadefines a mission statement as follows: “... a brief statement of thepurpose of a company or religious or other organization. Companiessometimes use their mission statement as an advertising slogan, but theintention of a genuine mission statement is to keep members and usersaware of the organization’s purpose.” (Wikipedia adds, “In the case ofpublic commercial companies, the primary purpose must always be touphold the interests of shareholders, whatever the mission statement.”)
[By Philipp Lenssen | Original post | Comments]