Global Household Paper Key Trends and Opportunities to 2026

Global Household Paper Key Trends and Opportunities to 2026

Household paper products is a general term for a large group of products. Among them, paper products for daily use mainly include paper for daily use and sanitary articles.

Figure Global Paper Products Market Share by Region

Household paper refers to the various kinds of cleaning paper used for personal care at home and out including toilet roll, extraction toilet paper, tissue box, pocket tissue, handkerchief paper, Napkin, kitchen paper, wet tissue, shoeshine paper, wipe toilet paper, etc. Paper for daily use is mainly used for people's daily hygiene. Therefore, in the paper industry, the term is usually called living paper, is one of the indispensable paper in people's life.

Figure Household Paper Upstream, Midstream, Downstream Industries

The major Household Paper player in the market

Kimberly-Clark

Procter & Gamble

Georgia-Pacific

Essity (SCA)

Sofidel

Empresas CMPC

APP (Sinar Mas Group)

WEPA

Metsa Group

Kruger

Cascades

C&S Paper

ICT Group

Hengan

Weida

Zhongshun Jierou

White Swan Paper Products

The main levels of Household Paper are divided into toilet paper, tissue paper (including tissues, handkerchiefs, Napkins), kitchen tissues, wipe tissues, paper cups, paper plates and other according to different product type.

Toilet paper, mainly for People's Daily hygiene, is one of the people's indispensable paper. In order to make the paper soft, usually use mechanical methods to make the paper wrinkles, increase the flexibility of the paper. The raw material that makes toilet paper is very much, commonly used have cotton pulp, wood pulp, bamboo pulp, straw pulp natural and pollution-free raw material. Toilet paper requires no toxic chemicals, no irritant to the skin of raw materials, no mycosis toxic bacteria residue. Toilet paper is characterized by strong water absorption, no pathogenic bacteria, paper soft and thin uniform without holes, wrinkle uniform, uniform color, no impurities.

In March 2020, there was a rush for toilet paper in the United States, Japan and COVID-19 Outbreak Evolution for the Current 10 Most Affected Countries. Lianyungang HUIDE trading co., ltd. received a steady stream of orders for toilet paper through alibaba international station, selling 8 million tons of toilet paper in March, selling 800,000 us dollars.

Figure Global Toilet Paper Sales Market Share by Company in 2019

The major Toilet Paper player in the market

Procter & Gamble

Kimberly-Clark

Georgia-Pacific

Metsa Group

Essity (from SCA)

Oji Holdings

Cascades

Sofidel

Resolute (Atlas Toilet Papers)

First Quality

Clearwater

Irving

Kruger

WEPA

Empresas CMPC

Hengan Group

APP (Sinar Mas Group)

C & S Paper

[url=]Figure Global Toilet Paper Consumption Growth Rate 2015-2025 (K MT)[/url]

Tissue Paper include facial tissues, wet tissues, etc. Tissue Paper are sanitary products that people contact more closely and use more frequently in daily life. They are included in the management category of sanitary products in disinfection products.

During COVID- 19 outbreaks, in addition to general characteristics of tissue paper and toilet paper, tissue paper, according to the standard of one-time health supplies disinfection, isolation of production characteristics, during the outbreak of just need to combine the disinfection sterilization, consumers not only widely to snap up, government departments as a pandemic control products as materials at home and abroad.

The major Tissue Paper player in the market

Kimberly-Clark

Essity (from SCA)

Procter & Gamble

Georgia-Pacific

Sofidel

Empresas CMPC

Hengan International

APP (Sinar Mas Group)

WEPA

Metsa Group

Kruger

Cascades

C & S

ICT Group

[url=]Figure Global Tissue Paper Consumption Market Share by Type [/url]in 2019

Kitchen Paper Towel is a special paper towel for the kitchen. It is better than average paper towel wants big, want thick, bibulous absorb oily close, it is the good helper that undertakes household cleanness, food absorbs oil. Kitchen paper replaces dishcloth, can clean kitchen more easily and effectively, at the same time dispense with the trouble that clean dirty dishcloth, use very convenient, suit our busy go to work gens, let everybody have smooth and clean as new kitchen easily. Convenient and fast, and there is a special material outside the paper box package, can play a certain waterproof anti-oil effect, to ensure the kitchen paper clean hygiene, from oil pollution.

During the COVID- 19 epidemic, home quarantine, home office, distance education and other epidemic prevention and control measures were carried out, the demand for family catering increased, and kitchen paper towel was added to one of the products snapped up during the epidemic.

The major Kitchen Paper Towel player in the market

Kimberly-Clark

Essity (from SCA)

Procter & Gamble

Georgia-Pacific

Sofidel

Empresas CMPC

Hengan International

APP (Sinar Mas Group)

WEPA

Metsa Group

Kruger

Cascades

C & S

ICT Group

Globally, According to the production capacity caliber statistics, currently CR4 (APP, Hengan, Weida and Zhongshun Jierou) accounts for about 33% of the total, and there is still a large room for improvement in the concentration ratio of overseas horizontal comparison (CR4 is basically maintained at above 60%).Specifically, the market share of leading household paper enterprises in the United States is much higher than the domestic market, with Kimberly-clark, Procter & Gamble and Koch Georgia-Pacific accounting for 59% of the toilet paper market and over 60% of the toilet paper market.

Under COVID- 19, The Asian market is expected to return to high growth in 2020 and beyond with Coronavirus COVID- 19 Global Cases and COVID-19 Outbreak Evolution trend, especially in public service procurement in China. At present, government procurement is still a short-term growth point. When the demand in this aspect reaches a steady state, the industrial and commercial sectors have great potential.

Figure Household Paper Equipment Market Composition in China

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Figure Household Paper Equipment Market Composition in USA

Figure Coronavirus COVID- 19 Global Cases

However, the COVID-19 epidemic has entered the period of COVID-19 in Europe and America, with more than 1.1 million confirmed cases overseas. By 24:00 on April 4, the number of confirmed cases in China had dropped to 1,376, and 1024 asymptomatic infections were still under medical observation. As of 24 o 'clock on April 4, 207 countries and regions outside China had confirmed 1,114,684 cases, with 78,584 new cases confirmed, and 61,241 more than 60,000 cases died. The number of confirmed cases and deaths in overseas countries were far higher than that in China. Europe and the United States have been the hardest hit: the United States is the world's largest country with more than 300,000 confirmed cases, with a total of 312,253 confirmed cases.

Figure: COVID-19 Outbreak Evolution for the Current 10 Most Affected Countries


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[url=]COVID- 19 outbreak in 2020 to the national economy and social life have caused a serious impact. As the outbreak spreads around the world, people abroad are rushing to buy supplies. A surge in the sale of toilet paper in Australia has even sparked a scramble at supermarkets. With the further alleviation of the epidemic situation in China, the progress of enterprises to resume work and production has been significantly accelerated. China is an important global supplier of toilet paper. There are 2,181,000 sanitary product-related enterprises in China, among which 35,000 have import and export credit, accounting for 1.58% of the total.[/url]

[url=]Figure Global Toilet Paper Value Growth Rate 2015-2025 (USD Millions)[/url]

With industry-standard accuracy in analysis and high data integrity, the report makes a brilliant attempt to unveil key opportunities available in the global Household Paper market to help players in achieving a strong market position. Buyers of the report can access verified and reliable market forecasts, including those for the overall size of the global Household Paper market in terms of revenue.

Players, stakeholders, and other participants in the global Household Paper market will be able to gain the upper hand as they use the report as a powerful resource. For this version of the report, the segmental analysis focuses on revenue and forecast by each application segment in terms of revenue and forecast by each type segment in terms of revenue for the period 2015-2026.

Regional and Country-level Analysis

The report offers an exhaustive geographical analysis of the global Household Paper market, covering important regions, viz, North America, Europe, China and Japan. It also covers key countries (regions), viz, U.S., Canada, Germany, France, U.K., Italy, Russia, China, Japan, South Korea, India, Australia, Taiwan, Indonesia, Thailand, Malaysia, Philippines, Vietnam, Mexico, Brazil, Turkey, Saudi Arabia, UAE, etc.

The report includes country-wise and region-wise market size for the period 2015-2026. It also includes market size and forecast by each application segment in terms of revenue for the period 2015-2026.

Competition Analysis

In the competitive analysis section of the report, leading as well as prominent players of the global Household Paper market are broadly studied on the basis of key factors. The report offers comprehensive analysis and accurate statistics on revenue by the player for the period 2015-2020. It also offers detailed analysis supported by reliable statistics on price and revenue (global level) by player for the period 2015-2020.

On the whole, the report proves to be an effective tool that players can use to gain a competitive edge over their competitors and ensure lasting success in the global Household Paper market. All of the findings, data, and information provided in the report are validated and revalidated with the help of trustworthy sources. The analysts who have authored the report took a unique and industry-best research and analysis approach for an in-depth study of the global Household Paper market.

The following players are covered in this report:

Kimberly-Clark

Essity (SCA)

Procter & Gamble

Georgia-Pacific

Sofidel

Empresas CMPC

APP (Sinar Mas Group)

WEPA

Metsa Group

Kruger

Cascades

C&S Paper

ICT Group

Vinda International Holdings

Hengan Paper

Gold Hongye Paper

White Swan Paper

Household Paper Breakdown Data by Type

by Texture

Bamboo Pulp Paper

Wood Pulp Paper

Cotton Paper

Other

by Product

Napkin

Toilet Paper

Handkerchief Paper

Kitchen Paper Towel

Wet Wipes

Other

Household Paper Breakdown Data by Application

Adult

Infants And Young Children


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