[国际新闻] “耶稣喝可乐” 可口可乐公司表不满

日月光

意大利一部宗教电影出现耶稣基督喝罐装可乐的情节和画面，梵蒂冈教廷看了并没意见，反倒引起了可口可乐公司不满。! E' ~, a8 g1 Q/ N, v2 K8 Q

5 Z( B& f) i3 Q: O- k! Z　　这部名叫“距耶路撒冷七公里”的影片将于本周五耶稣受难日当天在意大利上映。电影以虚构手法讲述耶稣基督于21世纪在中东传教和生活的情况，传教期间，他在沙漠遇上男主角福特，还喝了罐装可口可乐。2 B& F( ^- @0 A. N" R- ?; X) l( r1 v
人在德国 社区) Q% l" R' ]0 e" [! Q2 N% n4 a
　　意大利可口乐公司看到影片后，去函投诉，指不能接受电影公司未经授权使用其旗下品牌。- T6 l# E$ t7 h6 b* R3 R. ~

) D- v( q" D3 d8 [- h人在德国 社区　　但该电影导演马拉蓬蒂说，这部电影在梵蒂冈上映时颇获好评，耶稣喝可乐一幕亦没引起教廷反感，并说电影凸显了耶稣是历来最伟大的传道人，可口可乐公司的反应让他难以理解。( {, s4 I0 H5 \) @) ~

! s  Z# b" L$ B% V+ W7 b9 T2 t人在德国 社区Jesus could turn water into wine, but he certainly didn't drink Coca-Cola.人在德国 社区" M8 t$ ?% G2 k4 o6 [& b" c

: V1 q; T8 m# ~At least according to Coca-Cola Italia, a division of the soda-maker that has moved to stop an Italian filmmaker from releasing a modern-day version of the life of Christ that features Jesus polishing off a can of Coke, the Times of London reports.
5 N3 v  b% b5 ^" r+ f1 {" M9 a. r# I) c0 E+ F- P6 G0 l- h
In Claudio Malaponti's "Seven Kilometers From Jerusalem," Jesus drinks the soft drink during a dusty Jeep ride through the desert.rs238848.rs.hosteurope.de/ L6 B% }6 Q0 n6 A$ ]0 n- o& Q
9 k2 n) k/ @8 O, d1 J" r# y- w
Coca-Cola Italia wants the scene to be cut before the film's Friday release. It's a demand the filmmaker thinks is ridiculous.
. L! U/ ]9 Y/ E3 C/ x, b- v  y0 g
6 r* w3 b( m, q“The Pope did not object to the Coca-Cola scene," Malaponti said. "It is a coherent part of a film in which Jesus is portrayed as the greatest communicator of all time. This is a profoundly religious film.”0 l( b- H" I1 Z8 }
. {" l. Y  W( L( W5 h+ W6 E
But company officials are adamant that the scene portrays the soda-maker in a negative light. "We are not interested in this kind of product placement," a spokeswoman for the company told the paper.