[国际新闻] “耶稣喝可乐” 可口可乐公司表不满

日月光

意大利一部宗教电影出现耶稣基督喝罐装可乐的情节和画面，梵蒂冈教廷看了并没意见，反倒引起了可口可乐公司不满。: R- {$ P7 {/ f2 }6 [) g/ O) B: j

, S( @: c/ z6 \' u9 Q: Z$ C　　这部名叫“距耶路撒冷七公里”的影片将于本周五耶稣受难日当天在意大利上映。电影以虚构手法讲述耶稣基督于21世纪在中东传教和生活的情况，传教期间，他在沙漠遇上男主角福特，还喝了罐装可口可乐。
) k7 V! G6 [# q: k9 p" @& x& ^* T7 b5 d0 _& l, i# C
　　意大利可口乐公司看到影片后，去函投诉，指不能接受电影公司未经授权使用其旗下品牌。rs238848.rs.hosteurope.de* ]: b7 Z6 u: N3 m1 x
rs238848.rs.hosteurope.de; U# N1 L) _, p
　　但该电影导演马拉蓬蒂说，这部电影在梵蒂冈上映时颇获好评，耶稣喝可乐一幕亦没引起教廷反感，并说电影凸显了耶稣是历来最伟大的传道人，可口可乐公司的反应让他难以理解。$ h1 p2 w3 U: p0 n

# c& y* N1 G) H$ r) w人在德国 社区Jesus could turn water into wine, but he certainly didn't drink Coca-Cola.
0 L5 L9 p, B; y; f( S% w$ `人在德国 社区
$ s. Z4 a8 ~5 `+ XAt least according to Coca-Cola Italia, a division of the soda-maker that has moved to stop an Italian filmmaker from releasing a modern-day version of the life of Christ that features Jesus polishing off a can of Coke, the Times of London reports.
& y3 I& k0 Y" C4 ~9 I; o7 G) Q0 u6 ^
In Claudio Malaponti's "Seven Kilometers From Jerusalem," Jesus drinks the soft drink during a dusty Jeep ride through the desert.
) r  O. B$ S1 \: `6 M! R( n7 Y* M4 k! J# s2 k0 m$ O
Coca-Cola Italia wants the scene to be cut before the film's Friday release. It's a demand the filmmaker thinks is ridiculous.rs238848.rs.hosteurope.de- _/ _* j) _/ d0 r  {3 Z

/ x, S, e* |- [( o! a2 R人在德国 社区“The Pope did not object to the Coca-Cola scene," Malaponti said. "It is a coherent part of a film in which Jesus is portrayed as the greatest communicator of all time. This is a profoundly religious film.”
9 F, p& _( Q% H( g( E& ]3 G8 S$ Z9 e' v. z- P5 {( i& y0 h
But company officials are adamant that the scene portrays the soda-maker in a negative light. "We are not interested in this kind of product placement," a spokeswoman for the company told the paper.