[国际新闻] “耶稣喝可乐” 可口可乐公司表不满

日月光

意大利一部宗教电影出现耶稣基督喝罐装可乐的情节和画面，梵蒂冈教廷看了并没意见，反倒引起了可口可乐公司不满。
" b) R& V" Z' m% ~* Yrs238848.rs.hosteurope.de3 Z' j1 F  ^$ J! u6 t0 H. N
　　这部名叫“距耶路撒冷七公里”的影片将于本周五耶稣受难日当天在意大利上映。电影以虚构手法讲述耶稣基督于21世纪在中东传教和生活的情况，传教期间，他在沙漠遇上男主角福特，还喝了罐装可口可乐。rs238848.rs.hosteurope.de; Y2 C7 X/ F6 [1 L
3 a' d8 b% d; k) h+ T
　　意大利可口乐公司看到影片后，去函投诉，指不能接受电影公司未经授权使用其旗下品牌。6 d, \/ ~! Y& @) S0 w& |0 p# X

2 i: t+ C+ }" ^7 ]　　但该电影导演马拉蓬蒂说，这部电影在梵蒂冈上映时颇获好评，耶稣喝可乐一幕亦没引起教廷反感，并说电影凸显了耶稣是历来最伟大的传道人，可口可乐公司的反应让他难以理解。
$ @4 r9 F: g7 \9 ]5 [- b* Hrs238848.rs.hosteurope.de& D% p9 s; [% C. ?# Q  n$ L
Jesus could turn water into wine, but he certainly didn't drink Coca-Cola.
7 N0 u& I3 B- F' H, O, T- A0 t) c* L/ X1 ~! J* s% R3 u$ R2 j
At least according to Coca-Cola Italia, a division of the soda-maker that has moved to stop an Italian filmmaker from releasing a modern-day version of the life of Christ that features Jesus polishing off a can of Coke, the Times of London reports.
. g+ z( ]) `7 k1 k& _" L+ n0 `- y# ars238848.rs.hosteurope.de. O4 W1 T! r; x& `5 D
In Claudio Malaponti's "Seven Kilometers From Jerusalem," Jesus drinks the soft drink during a dusty Jeep ride through the desert.rs238848.rs.hosteurope.de1 P1 O) L" ^& d4 a& Y$ ~5 t

( Y% N9 T  I% H3 s# x/ K7 {0 UCoca-Cola Italia wants the scene to be cut before the film's Friday release. It's a demand the filmmaker thinks is ridiculous.
8 v3 q! K! q* b& F0 w4 Z
  Q0 a+ l7 A! e! X3 R4 n- ^rs238848.rs.hosteurope.de“The Pope did not object to the Coca-Cola scene," Malaponti said. "It is a coherent part of a film in which Jesus is portrayed as the greatest communicator of all time. This is a profoundly religious film.”2 C% J! ]) ^, Y: e) \8 _0 @
人在德国 社区0 t2 h& W  }! q6 m1 U8 y
But company officials are adamant that the scene portrays the soda-maker in a negative light. "We are not interested in this kind of product placement," a spokeswoman for the company told the paper.