[国际新闻] “耶稣喝可乐” 可口可乐公司表不满

日月光

意大利一部宗教电影出现耶稣基督喝罐装可乐的情节和画面，梵蒂冈教廷看了并没意见，反倒引起了可口可乐公司不满。
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$ i! U$ }& k% ~　　这部名叫“距耶路撒冷七公里”的影片将于本周五耶稣受难日当天在意大利上映。电影以虚构手法讲述耶稣基督于21世纪在中东传教和生活的情况，传教期间，他在沙漠遇上男主角福特，还喝了罐装可口可乐。
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7 h" y- x' [$ x- Q" U! M人在德国 社区　　意大利可口乐公司看到影片后，去函投诉，指不能接受电影公司未经授权使用其旗下品牌。rs238848.rs.hosteurope.de+ d% @# _1 n! h; J% w
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　　但该电影导演马拉蓬蒂说，这部电影在梵蒂冈上映时颇获好评，耶稣喝可乐一幕亦没引起教廷反感，并说电影凸显了耶稣是历来最伟大的传道人，可口可乐公司的反应让他难以理解。
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. k2 T2 d: Q. W7 iJesus could turn water into wine, but he certainly didn't drink Coca-Cola.# C+ _0 @8 E# h7 c7 U  t& Z5 E
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At least according to Coca-Cola Italia, a division of the soda-maker that has moved to stop an Italian filmmaker from releasing a modern-day version of the life of Christ that features Jesus polishing off a can of Coke, the Times of London reports.rs238848.rs.hosteurope.de# e4 X! I) }6 G$ t7 e
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In Claudio Malaponti's "Seven Kilometers From Jerusalem," Jesus drinks the soft drink during a dusty Jeep ride through the desert." L' D! Z0 ^0 j* B5 p1 A! u8 u: f3 P

( L3 F* ]0 `* i9 srs238848.rs.hosteurope.deCoca-Cola Italia wants the scene to be cut before the film's Friday release. It's a demand the filmmaker thinks is ridiculous.5 z. I" p0 X8 p6 x( R2 G  p8 f; _

: n8 I( u8 \1 A. z“The Pope did not object to the Coca-Cola scene," Malaponti said. "It is a coherent part of a film in which Jesus is portrayed as the greatest communicator of all time. This is a profoundly religious film.”rs238848.rs.hosteurope.de) Z: K; L4 V$ p: ~4 l

4 Z7 e. k2 c* C9 W1 F+ tBut company officials are adamant that the scene portrays the soda-maker in a negative light. "We are not interested in this kind of product placement," a spokeswoman for the company told the paper.