[国际新闻] “耶稣喝可乐” 可口可乐公司表不满

日月光

意大利一部宗教电影出现耶稣基督喝罐装可乐的情节和画面，梵蒂冈教廷看了并没意见，反倒引起了可口可乐公司不满。
4 I/ ^) w7 M3 P  b2 a
5 G% t% T( [; L4 ^& ?5 d7 E　　这部名叫“距耶路撒冷七公里”的影片将于本周五耶稣受难日当天在意大利上映。电影以虚构手法讲述耶稣基督于21世纪在中东传教和生活的情况，传教期间，他在沙漠遇上男主角福特，还喝了罐装可口可乐。
9 q( q$ Q6 @6 A" L  z  l+ |rs238848.rs.hosteurope.de
. ^% ]$ L! _* N; {! z人在德国 社区　　意大利可口乐公司看到影片后，去函投诉，指不能接受电影公司未经授权使用其旗下品牌。
5 y7 |4 Y9 a+ l) H人在德国 社区- ?* f# t( {2 ?8 Y& O9 i  m. T
　　但该电影导演马拉蓬蒂说，这部电影在梵蒂冈上映时颇获好评，耶稣喝可乐一幕亦没引起教廷反感，并说电影凸显了耶稣是历来最伟大的传道人，可口可乐公司的反应让他难以理解。
3 R) Y( ^' i- H; `5 S
% [: D" G: E8 A4 z6 V; K2 v0 H" @Jesus could turn water into wine, but he certainly didn't drink Coca-Cola.
5 S: H* W& z& prs238848.rs.hosteurope.de$ i" O# V# N+ C; T, Z
At least according to Coca-Cola Italia, a division of the soda-maker that has moved to stop an Italian filmmaker from releasing a modern-day version of the life of Christ that features Jesus polishing off a can of Coke, the Times of London reports.人在德国 社区$ Q4 S  b: w7 b& G! M( t. U7 M
rs238848.rs.hosteurope.de' V# s" `4 K# s( t" x
In Claudio Malaponti's "Seven Kilometers From Jerusalem," Jesus drinks the soft drink during a dusty Jeep ride through the desert.
6 m, Y7 y/ N& h% K7 W
9 ^* @# W7 Y- ^Coca-Cola Italia wants the scene to be cut before the film's Friday release. It's a demand the filmmaker thinks is ridiculous.! w6 |# \  f( K- Q* ~4 {
% t: Y) P( W* H* J- z6 L
“The Pope did not object to the Coca-Cola scene," Malaponti said. "It is a coherent part of a film in which Jesus is portrayed as the greatest communicator of all time. This is a profoundly religious film.”rs238848.rs.hosteurope.de' W$ q& d0 I$ s0 P* L
6 @( U  @. G4 f
But company officials are adamant that the scene portrays the soda-maker in a negative light. "We are not interested in this kind of product placement," a spokeswoman for the company told the paper.