[国际新闻] “耶稣喝可乐” 可口可乐公司表不满

日月光

意大利一部宗教电影出现耶稣基督喝罐装可乐的情节和画面，梵蒂冈教廷看了并没意见，反倒引起了可口可乐公司不满。
3 x; p+ l3 r4 M+ b/ Q2 x# Q6 s/ x1 N% e
　　这部名叫“距耶路撒冷七公里”的影片将于本周五耶稣受难日当天在意大利上映。电影以虚构手法讲述耶稣基督于21世纪在中东传教和生活的情况，传教期间，他在沙漠遇上男主角福特，还喝了罐装可口可乐。$ O$ n5 B9 z$ k7 Z; d

1 P9 v  c& S, ~3 {) t　　意大利可口乐公司看到影片后，去函投诉，指不能接受电影公司未经授权使用其旗下品牌。
& `/ T2 F/ z" A) I0 \+ P  A! ?9 N9 Y* S! F( J' s
　　但该电影导演马拉蓬蒂说，这部电影在梵蒂冈上映时颇获好评，耶稣喝可乐一幕亦没引起教廷反感，并说电影凸显了耶稣是历来最伟大的传道人，可口可乐公司的反应让他难以理解。
! D2 ?+ S, B6 m4 E人在德国 社区: L$ ~  ]" b$ i7 N, C( e
Jesus could turn water into wine, but he certainly didn't drink Coca-Cola.
& T$ [3 m% E  O/ e. Nrs238848.rs.hosteurope.de  ?) n& x2 P; f+ y! ]- y
At least according to Coca-Cola Italia, a division of the soda-maker that has moved to stop an Italian filmmaker from releasing a modern-day version of the life of Christ that features Jesus polishing off a can of Coke, the Times of London reports.1 X& `7 T$ s1 K( `

5 O# Y" g" q6 |! [, \rs238848.rs.hosteurope.deIn Claudio Malaponti's "Seven Kilometers From Jerusalem," Jesus drinks the soft drink during a dusty Jeep ride through the desert.& A3 _' N3 Q8 T1 X, N

6 K# ?& R; b1 crs238848.rs.hosteurope.deCoca-Cola Italia wants the scene to be cut before the film's Friday release. It's a demand the filmmaker thinks is ridiculous.& }3 q& T7 x' a3 ?
4 A4 f. h5 Y$ W$ Z0 y, S
“The Pope did not object to the Coca-Cola scene," Malaponti said. "It is a coherent part of a film in which Jesus is portrayed as the greatest communicator of all time. This is a profoundly religious film.”6 [( b/ G% L& D% o7 P( W* n$ K( A- S
rs238848.rs.hosteurope.de; j/ C$ ]4 t* X
But company officials are adamant that the scene portrays the soda-maker in a negative light. "We are not interested in this kind of product placement," a spokeswoman for the company told the paper.