[国际新闻] “耶稣喝可乐” 可口可乐公司表不满

日月光

意大利一部宗教电影出现耶稣基督喝罐装可乐的情节和画面，梵蒂冈教廷看了并没意见，反倒引起了可口可乐公司不满。人在德国 社区9 r$ H7 q% R5 g2 Q
9 N3 `. }& \( p- @
　　这部名叫“距耶路撒冷七公里”的影片将于本周五耶稣受难日当天在意大利上映。电影以虚构手法讲述耶稣基督于21世纪在中东传教和生活的情况，传教期间，他在沙漠遇上男主角福特，还喝了罐装可口可乐。
; w7 S7 N. R; [rs238848.rs.hosteurope.de! {" X$ C( ], q. O# x+ ?# q
　　意大利可口乐公司看到影片后，去函投诉，指不能接受电影公司未经授权使用其旗下品牌。
' z" f- o7 o& C1 \( j7 n7 O
+ `$ Y$ x3 }6 R  W　　但该电影导演马拉蓬蒂说，这部电影在梵蒂冈上映时颇获好评，耶稣喝可乐一幕亦没引起教廷反感，并说电影凸显了耶稣是历来最伟大的传道人，可口可乐公司的反应让他难以理解。
) r% c8 n6 \; |5 H" b0 m! F) I
" X* A8 z0 w% oJesus could turn water into wine, but he certainly didn't drink Coca-Cola." @. @& X8 m7 G
rs238848.rs.hosteurope.de" F1 a. h3 P9 I( s
At least according to Coca-Cola Italia, a division of the soda-maker that has moved to stop an Italian filmmaker from releasing a modern-day version of the life of Christ that features Jesus polishing off a can of Coke, the Times of London reports.
' K/ s( R; M( K) W4 k" d4 ^7 L$ l, `( ]# `
In Claudio Malaponti's "Seven Kilometers From Jerusalem," Jesus drinks the soft drink during a dusty Jeep ride through the desert.
1 G# b/ ~  h6 b4 D) e0 n8 j$ y4 K. v2 _
Coca-Cola Italia wants the scene to be cut before the film's Friday release. It's a demand the filmmaker thinks is ridiculous.3 n0 i7 c, U2 ~3 a  u

! O5 j, D% g4 g“The Pope did not object to the Coca-Cola scene," Malaponti said. "It is a coherent part of a film in which Jesus is portrayed as the greatest communicator of all time. This is a profoundly religious film.”人在德国 社区* B. t" f9 a# ~- C

/ O4 ^4 m  ~# ]. A! u, c人在德国 社区But company officials are adamant that the scene portrays the soda-maker in a negative light. "We are not interested in this kind of product placement," a spokeswoman for the company told the paper.