[国际新闻] “耶稣喝可乐” 可口可乐公司表不满

日月光

意大利一部宗教电影出现耶稣基督喝罐装可乐的情节和画面，梵蒂冈教廷看了并没意见，反倒引起了可口可乐公司不满。$ D: G# e6 ]3 |$ p! C. P
  l  u7 o2 K2 [/ d2 N4 ~" R2 `
　　这部名叫“距耶路撒冷七公里”的影片将于本周五耶稣受难日当天在意大利上映。电影以虚构手法讲述耶稣基督于21世纪在中东传教和生活的情况，传教期间，他在沙漠遇上男主角福特，还喝了罐装可口可乐。5 P' I1 U2 G& T8 B+ M+ L8 D
. E2 k5 i* q( ^4 T5 b1 N
　　意大利可口乐公司看到影片后，去函投诉，指不能接受电影公司未经授权使用其旗下品牌。rs238848.rs.hosteurope.de0 s3 G7 b! e- ?* X, y- p

5 Y3 |0 m) ]0 \) irs238848.rs.hosteurope.de　　但该电影导演马拉蓬蒂说，这部电影在梵蒂冈上映时颇获好评，耶稣喝可乐一幕亦没引起教廷反感，并说电影凸显了耶稣是历来最伟大的传道人，可口可乐公司的反应让他难以理解。
: `$ ]0 r# i3 e
+ x8 Q2 f# P% r$ N' f# n% `Jesus could turn water into wine, but he certainly didn't drink Coca-Cola.5 w( I/ U% ]) o7 _- H6 H

( X5 h$ T2 w' P( {) Y2 G% |9 Ers238848.rs.hosteurope.deAt least according to Coca-Cola Italia, a division of the soda-maker that has moved to stop an Italian filmmaker from releasing a modern-day version of the life of Christ that features Jesus polishing off a can of Coke, the Times of London reports.
9 P- g. d. z6 m+ u: L* x, A% v/ T1 X
In Claudio Malaponti's "Seven Kilometers From Jerusalem," Jesus drinks the soft drink during a dusty Jeep ride through the desert.& p) J. M7 A3 {! `6 J6 f+ y) v# e

9 Y; ?, K7 V7 v* `5 hCoca-Cola Italia wants the scene to be cut before the film's Friday release. It's a demand the filmmaker thinks is ridiculous.. Y5 N) T) |: c8 s

% J5 n( X, l4 `" r' V  D. f“The Pope did not object to the Coca-Cola scene," Malaponti said. "It is a coherent part of a film in which Jesus is portrayed as the greatest communicator of all time. This is a profoundly religious film.”. D- b1 x3 u6 T- U5 \# R- b- _

" g2 F7 r0 d2 E* O. E/ Irs238848.rs.hosteurope.deBut company officials are adamant that the scene portrays the soda-maker in a negative light. "We are not interested in this kind of product placement," a spokeswoman for the company told the paper.