[国际新闻] “耶稣喝可乐” 可口可乐公司表不满

日月光

意大利一部宗教电影出现耶稣基督喝罐装可乐的情节和画面，梵蒂冈教廷看了并没意见，反倒引起了可口可乐公司不满。rs238848.rs.hosteurope.de: G0 y5 {( e5 G2 b

4 g) r  J; \6 T- S  w- X' ?　　这部名叫“距耶路撒冷七公里”的影片将于本周五耶稣受难日当天在意大利上映。电影以虚构手法讲述耶稣基督于21世纪在中东传教和生活的情况，传教期间，他在沙漠遇上男主角福特，还喝了罐装可口可乐。rs238848.rs.hosteurope.de: z' s! ~/ T) ]6 m  ?. [& h

  J; S+ p! E* h9 ]/ s　　意大利可口乐公司看到影片后，去函投诉，指不能接受电影公司未经授权使用其旗下品牌。
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　　但该电影导演马拉蓬蒂说，这部电影在梵蒂冈上映时颇获好评，耶稣喝可乐一幕亦没引起教廷反感，并说电影凸显了耶稣是历来最伟大的传道人，可口可乐公司的反应让他难以理解。
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Jesus could turn water into wine, but he certainly didn't drink Coca-Cola.5 P  f6 D) h& {% ]5 N- ?

7 C3 |6 t! E3 K3 K  `! drs238848.rs.hosteurope.deAt least according to Coca-Cola Italia, a division of the soda-maker that has moved to stop an Italian filmmaker from releasing a modern-day version of the life of Christ that features Jesus polishing off a can of Coke, the Times of London reports.
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5 W9 j5 v7 I, G, o2 T7 A" G5 ~In Claudio Malaponti's "Seven Kilometers From Jerusalem," Jesus drinks the soft drink during a dusty Jeep ride through the desert.
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1 U- J+ |4 |7 g3 w" XCoca-Cola Italia wants the scene to be cut before the film's Friday release. It's a demand the filmmaker thinks is ridiculous.: x0 O/ I, @! C8 z  M! V+ O

" d+ ~" o  U9 H' }3 o/ ^“The Pope did not object to the Coca-Cola scene," Malaponti said. "It is a coherent part of a film in which Jesus is portrayed as the greatest communicator of all time. This is a profoundly religious film.”
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But company officials are adamant that the scene portrays the soda-maker in a negative light. "We are not interested in this kind of product placement," a spokeswoman for the company told the paper.