[国际新闻] “耶稣喝可乐” 可口可乐公司表不满

日月光

意大利一部宗教电影出现耶稣基督喝罐装可乐的情节和画面，梵蒂冈教廷看了并没意见，反倒引起了可口可乐公司不满。
7 d: N. x) t! F; B- |" ~8 W$ u8 W# W0 z5 G% q5 x
　　这部名叫“距耶路撒冷七公里”的影片将于本周五耶稣受难日当天在意大利上映。电影以虚构手法讲述耶稣基督于21世纪在中东传教和生活的情况，传教期间，他在沙漠遇上男主角福特，还喝了罐装可口可乐。人在德国 社区9 A1 L6 ^1 o- P0 Z

  {2 u0 R+ K2 I+ ^( Ors238848.rs.hosteurope.de　　意大利可口乐公司看到影片后，去函投诉，指不能接受电影公司未经授权使用其旗下品牌。8 e9 b0 s) z3 f; ?
- a1 ?" b# y4 @( @$ T
　　但该电影导演马拉蓬蒂说，这部电影在梵蒂冈上映时颇获好评，耶稣喝可乐一幕亦没引起教廷反感，并说电影凸显了耶稣是历来最伟大的传道人，可口可乐公司的反应让他难以理解。  u/ ?/ o+ F4 o; O

9 ]9 l2 V. j- M2 }% g. TJesus could turn water into wine, but he certainly didn't drink Coca-Cola., J0 ?, f" g! L, [/ ^4 A) J+ B! v

' W3 N4 P( Z6 I) |4 v9 |  G1 y+ S! vAt least according to Coca-Cola Italia, a division of the soda-maker that has moved to stop an Italian filmmaker from releasing a modern-day version of the life of Christ that features Jesus polishing off a can of Coke, the Times of London reports.人在德国 社区$ l9 p: _. ]$ T2 Q1 B9 t" @
1 Z6 ?/ b" n2 p$ Q- l/ S
In Claudio Malaponti's "Seven Kilometers From Jerusalem," Jesus drinks the soft drink during a dusty Jeep ride through the desert.
$ P" v8 \- n- T; C( i. n! P& ^3 j" k) a8 y
Coca-Cola Italia wants the scene to be cut before the film's Friday release. It's a demand the filmmaker thinks is ridiculous.& S, G3 J" L" y! v& g8 b
* U+ S0 ~# D/ F
“The Pope did not object to the Coca-Cola scene," Malaponti said. "It is a coherent part of a film in which Jesus is portrayed as the greatest communicator of all time. This is a profoundly religious film.”' H  J0 k  x+ e2 J" `' ]6 G5 m

% `9 p+ v0 I& h. C5 e3 ~% G; v9 hrs238848.rs.hosteurope.deBut company officials are adamant that the scene portrays the soda-maker in a negative light. "We are not interested in this kind of product placement," a spokeswoman for the company told the paper.