[国际新闻] “耶稣喝可乐” 可口可乐公司表不满

日月光

意大利一部宗教电影出现耶稣基督喝罐装可乐的情节和画面，梵蒂冈教廷看了并没意见，反倒引起了可口可乐公司不满。人在德国 社区8 s7 g& S7 C. g- J
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　　这部名叫“距耶路撒冷七公里”的影片将于本周五耶稣受难日当天在意大利上映。电影以虚构手法讲述耶稣基督于21世纪在中东传教和生活的情况，传教期间，他在沙漠遇上男主角福特，还喝了罐装可口可乐。8 o: z) T3 C- T' Q7 r# N! [( S
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　　意大利可口乐公司看到影片后，去函投诉，指不能接受电影公司未经授权使用其旗下品牌。人在德国 社区, c% K1 g" R0 l* ]0 p
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　　但该电影导演马拉蓬蒂说，这部电影在梵蒂冈上映时颇获好评，耶稣喝可乐一幕亦没引起教廷反感，并说电影凸显了耶稣是历来最伟大的传道人，可口可乐公司的反应让他难以理解。人在德国 社区6 [& ^* ~9 ^7 \& R) d5 W7 u. M

& h# H  q7 ~" P  K1 ]% OJesus could turn water into wine, but he certainly didn't drink Coca-Cola.$ B( v; `( ~6 R  M6 r

( a4 t. P+ G# M1 Ers238848.rs.hosteurope.deAt least according to Coca-Cola Italia, a division of the soda-maker that has moved to stop an Italian filmmaker from releasing a modern-day version of the life of Christ that features Jesus polishing off a can of Coke, the Times of London reports.
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; c+ t' Z# z  e1 I7 M9 B* }  ~/ {# `In Claudio Malaponti's "Seven Kilometers From Jerusalem," Jesus drinks the soft drink during a dusty Jeep ride through the desert.
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8 ~9 _, U% W* J5 U% \rs238848.rs.hosteurope.deCoca-Cola Italia wants the scene to be cut before the film's Friday release. It's a demand the filmmaker thinks is ridiculous.( p+ i( r$ ]2 s$ C6 [6 ^  r

' b/ p) g6 s/ q3 ?4 s& c“The Pope did not object to the Coca-Cola scene," Malaponti said. "It is a coherent part of a film in which Jesus is portrayed as the greatest communicator of all time. This is a profoundly religious film.”$ B, Z# e! X5 T" W

. W1 R/ C! ^! j/ Z5 {8 Y# O5 |rs238848.rs.hosteurope.deBut company officials are adamant that the scene portrays the soda-maker in a negative light. "We are not interested in this kind of product placement," a spokeswoman for the company told the paper.