[国际新闻] “耶稣喝可乐” 可口可乐公司表不满

日月光

意大利一部宗教电影出现耶稣基督喝罐装可乐的情节和画面，梵蒂冈教廷看了并没意见，反倒引起了可口可乐公司不满。! [  O4 t+ I* o& g! I) Q

. z' S3 o1 l, J$ \1 ~6 @/ K2 O4 J8 x  }( g　　这部名叫“距耶路撒冷七公里”的影片将于本周五耶稣受难日当天在意大利上映。电影以虚构手法讲述耶稣基督于21世纪在中东传教和生活的情况，传教期间，他在沙漠遇上男主角福特，还喝了罐装可口可乐。
' q: m0 F7 C' F7 G$ W) U; ?$ ^
; n% j3 Y6 \+ ?/ m0 L) I9 `人在德国 社区　　意大利可口乐公司看到影片后，去函投诉，指不能接受电影公司未经授权使用其旗下品牌。
' @% Q8 n+ L, J3 S1 i9 k: m
! \9 l. M# q; `$ h# C5 `　　但该电影导演马拉蓬蒂说，这部电影在梵蒂冈上映时颇获好评，耶稣喝可乐一幕亦没引起教廷反感，并说电影凸显了耶稣是历来最伟大的传道人，可口可乐公司的反应让他难以理解。2 Q9 y* x; E* K5 o
$ [% {6 h% P9 x/ H6 X
Jesus could turn water into wine, but he certainly didn't drink Coca-Cola.人在德国 社区6 k+ u. |" ?; }
人在德国 社区) W, o0 `) ^6 D0 o; M# v8 U
At least according to Coca-Cola Italia, a division of the soda-maker that has moved to stop an Italian filmmaker from releasing a modern-day version of the life of Christ that features Jesus polishing off a can of Coke, the Times of London reports." \' d! o/ S/ ]8 j% d: y

# A8 k2 O- T# I; }% [9 FIn Claudio Malaponti's "Seven Kilometers From Jerusalem," Jesus drinks the soft drink during a dusty Jeep ride through the desert.8 P6 H1 K! P9 t

3 Q" S7 o( K3 |Coca-Cola Italia wants the scene to be cut before the film's Friday release. It's a demand the filmmaker thinks is ridiculous.
$ A# y- ~# x2 [rs238848.rs.hosteurope.de
  B1 P7 d( ?$ |. x7 Zrs238848.rs.hosteurope.de“The Pope did not object to the Coca-Cola scene," Malaponti said. "It is a coherent part of a film in which Jesus is portrayed as the greatest communicator of all time. This is a profoundly religious film.”! N  p* u; y2 k
7 w2 W& J6 Z5 z* P0 z! J, ~% E
But company officials are adamant that the scene portrays the soda-maker in a negative light. "We are not interested in this kind of product placement," a spokeswoman for the company told the paper.