[国际新闻] “耶稣喝可乐” 可口可乐公司表不满

日月光

意大利一部宗教电影出现耶稣基督喝罐装可乐的情节和画面，梵蒂冈教廷看了并没意见，反倒引起了可口可乐公司不满。
' o9 Y5 \" K5 e3 h+ \- k+ z+ H4 m) ^) S2 c! ^: }& u
　　这部名叫“距耶路撒冷七公里”的影片将于本周五耶稣受难日当天在意大利上映。电影以虚构手法讲述耶稣基督于21世纪在中东传教和生活的情况，传教期间，他在沙漠遇上男主角福特，还喝了罐装可口可乐。rs238848.rs.hosteurope.de5 ?+ z+ ]2 E( p

8 v- r' q/ j: q* Y　　意大利可口乐公司看到影片后，去函投诉，指不能接受电影公司未经授权使用其旗下品牌。人在德国 社区. O% v# U& Z5 h( H0 G
1 R: U" N* T: z9 U, Y
　　但该电影导演马拉蓬蒂说，这部电影在梵蒂冈上映时颇获好评，耶稣喝可乐一幕亦没引起教廷反感，并说电影凸显了耶稣是历来最伟大的传道人，可口可乐公司的反应让他难以理解。
# a) v) u1 \' i0 X# }$ o" C% A) b% d2 R  ~& f; {, _* ^0 Q& V
Jesus could turn water into wine, but he certainly didn't drink Coca-Cola.9 v5 o5 ?# l; f% ~1 q) X9 A% E$ K

0 R0 ?& T. m6 ~' x4 o( A人在德国 社区At least according to Coca-Cola Italia, a division of the soda-maker that has moved to stop an Italian filmmaker from releasing a modern-day version of the life of Christ that features Jesus polishing off a can of Coke, the Times of London reports.人在德国 社区- c4 D1 S; P& f

0 y  w! U% l+ f7 _In Claudio Malaponti's "Seven Kilometers From Jerusalem," Jesus drinks the soft drink during a dusty Jeep ride through the desert.
5 {, b' {( |0 x2 f& A8 c0 n+ a) x" h
Coca-Cola Italia wants the scene to be cut before the film's Friday release. It's a demand the filmmaker thinks is ridiculous.
7 i* S) R+ h+ T) W7 f1 k) d4 R
6 c) y- x1 [3 i: `# `3 K4 Vrs238848.rs.hosteurope.de“The Pope did not object to the Coca-Cola scene," Malaponti said. "It is a coherent part of a film in which Jesus is portrayed as the greatest communicator of all time. This is a profoundly religious film.”. H7 |* s5 p7 n! o$ @/ B# m: G
% q# [  T  h5 v. |; i$ ?
But company officials are adamant that the scene portrays the soda-maker in a negative light. "We are not interested in this kind of product placement," a spokeswoman for the company told the paper.