[国际新闻] “耶稣喝可乐” 可口可乐公司表不满

日月光

意大利一部宗教电影出现耶稣基督喝罐装可乐的情节和画面，梵蒂冈教廷看了并没意见，反倒引起了可口可乐公司不满。( ]% r% {# @1 Z0 [
人在德国 社区+ S- X5 s& v- N' J
　　这部名叫“距耶路撒冷七公里”的影片将于本周五耶稣受难日当天在意大利上映。电影以虚构手法讲述耶稣基督于21世纪在中东传教和生活的情况，传教期间，他在沙漠遇上男主角福特，还喝了罐装可口可乐。$ C, v# G4 L6 e( o1 g! F0 r
4 s: t' a8 r* _5 j, S  w5 A
　　意大利可口乐公司看到影片后，去函投诉，指不能接受电影公司未经授权使用其旗下品牌。: h) A) Z# g& I- f
& R+ Z0 E4 T* `, [2 t
　　但该电影导演马拉蓬蒂说，这部电影在梵蒂冈上映时颇获好评，耶稣喝可乐一幕亦没引起教廷反感，并说电影凸显了耶稣是历来最伟大的传道人，可口可乐公司的反应让他难以理解。1 C  F* y$ |5 D& H3 B! w
人在德国 社区7 L4 Z4 n+ p) w, @' T3 I7 B- I
Jesus could turn water into wine, but he certainly didn't drink Coca-Cola.: C* N9 B# p; b! D; `

: R! }8 Z6 {5 rAt least according to Coca-Cola Italia, a division of the soda-maker that has moved to stop an Italian filmmaker from releasing a modern-day version of the life of Christ that features Jesus polishing off a can of Coke, the Times of London reports.
* E6 Y* X7 Z& H: F( x人在德国 社区
0 ?+ z" B- D! S) C1 CIn Claudio Malaponti's "Seven Kilometers From Jerusalem," Jesus drinks the soft drink during a dusty Jeep ride through the desert.rs238848.rs.hosteurope.de; N' J9 Q8 Q* }: Q. h$ @

2 ^! u  o9 N, b" mCoca-Cola Italia wants the scene to be cut before the film's Friday release. It's a demand the filmmaker thinks is ridiculous.
! ?$ _2 |9 j8 R9 j4 F1 J0 r
( k4 v. x7 z6 b1 l3 n“The Pope did not object to the Coca-Cola scene," Malaponti said. "It is a coherent part of a film in which Jesus is portrayed as the greatest communicator of all time. This is a profoundly religious film.”5 a( s  H! H& y% a' N, h
2 q. P9 V! y0 \# Z, F, n
But company officials are adamant that the scene portrays the soda-maker in a negative light. "We are not interested in this kind of product placement," a spokeswoman for the company told the paper.