[国际新闻] “耶稣喝可乐” 可口可乐公司表不满

日月光

意大利一部宗教电影出现耶稣基督喝罐装可乐的情节和画面，梵蒂冈教廷看了并没意见，反倒引起了可口可乐公司不满。
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6 A) \4 d$ V2 L+ i) }　　这部名叫“距耶路撒冷七公里”的影片将于本周五耶稣受难日当天在意大利上映。电影以虚构手法讲述耶稣基督于21世纪在中东传教和生活的情况，传教期间，他在沙漠遇上男主角福特，还喝了罐装可口可乐。rs238848.rs.hosteurope.de. @: u- B3 K; @3 H' f( K, S' p/ A

" I0 P+ G. e- d4 s人在德国 社区　　意大利可口乐公司看到影片后，去函投诉，指不能接受电影公司未经授权使用其旗下品牌。
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) M0 j9 l4 ~, e$ V# frs238848.rs.hosteurope.de　　但该电影导演马拉蓬蒂说，这部电影在梵蒂冈上映时颇获好评，耶稣喝可乐一幕亦没引起教廷反感，并说电影凸显了耶稣是历来最伟大的传道人，可口可乐公司的反应让他难以理解。; ^  Z8 u2 e* J  P5 R1 K

# O3 U! u1 i( H  a. O1 v人在德国 社区Jesus could turn water into wine, but he certainly didn't drink Coca-Cola.
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& e7 ?% G; E* j! Y# h( J$ c人在德国 社区At least according to Coca-Cola Italia, a division of the soda-maker that has moved to stop an Italian filmmaker from releasing a modern-day version of the life of Christ that features Jesus polishing off a can of Coke, the Times of London reports.: W1 F! R2 K3 L# K" F) F  d

; a5 ?4 }& R: o! H, L; JIn Claudio Malaponti's "Seven Kilometers From Jerusalem," Jesus drinks the soft drink during a dusty Jeep ride through the desert., Z: ^7 k  z1 [3 A. u0 Z2 A

, z5 A( G9 ^; h" `9 M/ _/ _人在德国 社区Coca-Cola Italia wants the scene to be cut before the film's Friday release. It's a demand the filmmaker thinks is ridiculous.rs238848.rs.hosteurope.de; o0 d" n9 M& q. \- O

" t( C1 ]5 z4 m" M, o“The Pope did not object to the Coca-Cola scene," Malaponti said. "It is a coherent part of a film in which Jesus is portrayed as the greatest communicator of all time. This is a profoundly religious film.”
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But company officials are adamant that the scene portrays the soda-maker in a negative light. "We are not interested in this kind of product placement," a spokeswoman for the company told the paper.